The type of medium an advertiser uses depends on

The main advertising medium in the United States is

For the longest exposure (time), an advertiser would use

An infomercial is a commercial that usually lasts

Businesses advertise for all of the following reasons except

Direct mail is often referred to as

An ad for a locally owned farm stand would most likely be

Transit advertising is usually used in

Media planning includes

A business that specializes in developing ads and ad campaigns for its clients is called

The number of homes or people exposed to an ad is referred to as

The number of times an audience sees or hears an ad is referred to as

TV audience measurement is collected by

All of the following are factors of media costs except

Internet ad rates are based on

To market a product successfully, a company has to

In order to decide how and what to sell, companies need to know

The function of marketing that involves decisions about how much to charge for products and services is called

Distribution includes all of the following except

Some people support the inclusion in the marketing mix of a fifth “p,” which stands for

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