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A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy?
Product liability
keep up with consumers changing preferences.
Price and quality
To differentiate their products
Unique characteristics
Intranet
Tracking visitors to their web sites
compete
What is one way businesses use computer technology to obtain information to improve their product/service mix?
Product liability
keep up with consumers changing preferences.
Price and quality
To differentiate their products
Unique characteristics
Intranet
Tracking visitors to their web sites
compete
A business that says it tries harder because its product is not number one, is using product positioning to
Product liability
keep up with consumers changing preferences.
Price and quality
To differentiate their products
Unique characteristics
Intranet
Tracking visitors to their web sites
compete
Which of the following is a reason that a business would make changes to its products?
Product liability
keep up with consumers changing preferences.
Price and quality
To differentiate their products
Unique characteristics
Intranet
Tracking visitors to their web sites
compete
Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products?
Product liability
keep up with consumers changing preferences.
Price and quality
To differentiate their products
Unique characteristics
Intranet
Tracking visitors to their web sites
compete
Why do companies use brands for their products?
Product liability
keep up with consumers changing preferences.
Price and quality
To differentiate their products
Unique characteristics
Intranet
Tracking visitors to their web sites
compete
Company XYZ sells condensed soups and promotes them by saying, Great taste, great price. Company XYZ is positioning its product according to what strategy?
Product liability
keep up with consumers changing preferences.
Price and quality
To differentiate their products
Unique characteristics
Intranet
Tracking visitors to their web sites
compete
Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the first
Product liability
keep up with consumers changing preferences.
Price and quality
To differentiate their products
Unique characteristics
Intranet
Tracking visitors to their web sites
compete
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