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Product Service Management
Test Description: This review includes the following NC Standards related to Product Service Management. 3.01 3.03 3.04 2.06 2.07
Instructions: Answer all questions to get your test result.
1) What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers?
A
Computerized robotics
B
Automatic production
C
Intermittent conversion
D
Mass customization
2) Which of the following is an unethical situation in product/service management?
A
Donna's Dress Boutique obtains deep discounts from a new clothing designer.
B
Travis Manufacturing uses recycled materials for its product packaging.
C
Vincent Electronics discontinues production of a slow-moving solar calculator
D
The Simpson Company embellishes the information that it places on its product labels
3) Which of the following technological tools helps a business's employees simultaneously access the same information about the business's products?
A
Generator
B
Micro-Portal
C
Intranet
D
Memory card
4) Five years after a new product has been introduced, sales begin to level off because customers are purchasing the competitor's brand. What strategy would be most appropriate to use in this situation?
A
Triple the advertising budget for the product
B
Take the product off the market
C
Do nothing; fluctuations in sales are common
D
Modify the product to renew customer interest
5) Why does a company need to know what stage of the product life cycle its products are in?
A
To prevent imitators from entering the market
B
To predict the length of the life cycle
C
To adapt its marketing strategies
D
To find new uses of the product
6) What is one way businesses use computer technology to obtain information to improve their product/service mix?
A
Tracking visitors to their web sites
B
Mailing questionnaires to customers
C
Compiling detailed databases
D
Preparing interactive software programs
7) Why is the quality level of a product an important product/service management decision?
A
It reflects the image of the business.
B
It protects the consumers.
C
It refers to the way the product works.
D
It identifies a product's brand.
8) A business is behaving unethically if its product's label contains
A
recyclable materials
B
misleading information
C
nutritional values
D
mandatory requirements
9) Why might profits sometimes decline for the company that first introduced the product during the growth stage of a product's life cycle?
A
Because marketing strategies are adjusted
B
Because sales decline in the growth stage
C
All of the above.
D
Because competitors have entered the market
10) Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the first
A
Consumer Product Safety Act
B
Consumer protection
C
Product deletion
D
Product liability
11) Which of the following is a reason that a business would make changes to its products?
A
To spread risk over a wider area
B
keep up with consumers changing preferences.
C
To make room for other products
D
To predict the success of the changed product
12) Why would a business use a broad product mix?
A
To promote one-stop shopping
B
To relate the product to the target market
C
To assure that the product lines are related
D
To decrease legal liabilities
13) A company advertises that its products are durable lightweight, and come in a variety of colors. What strategy is the company using to position its product?
A
Relationship to other products
B
Price and quality
C
Features and benefits
D
Unique characteristics
14) Company XYZ sells condensed soups and promotes them by saying, Great taste, great price. Company XYZ is positioning its product according to what strategy?
A
Features and benefits
B
Price and quality
C
Relationship to other products
D
Unique characteristics
15) A drawback of brands as compared to unbranded products is that they usually
A
must be sold at higher prices.
B
require trademark registration
C
differentiate products
D
create brand loyalty
16) A business that says it tries harder because its product is not number one, is using product positioning to
A
motivate
B
organize
C
upgrade
D
compete
17) Why do companies use brands for their products?
A
To differentiate their products
B
To encourage materialism
C
To charge higher prices
D
To demonstrate creativity
18) In what stage of brand loyalty do people become aware of the brand?
A
Satisfaction
B
Preference
C
Recognition
D
Insistence
19) A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to what strategy?
A
Price and quality
B
Relation to other products in a line
C
Unique characteristics
D
Features and benefits
20) Brand or trade names are used primarily to identify a
A
standard
B
product
C
trend
D
market
*select an answer for all questions
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