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Services are intangible. This means that
False
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
recognize a need
face-to-face with each customer
They have no physcal form
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
selling price
selling
Personal selling is usually done
False
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
recognize a need
face-to-face with each customer
They have no physcal form
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
selling price
selling
Services can be stored for later consumption.
False
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
recognize a need
face-to-face with each customer
They have no physcal form
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
selling price
selling
Product costs + operating expenses + profit =
False
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
recognize a need
face-to-face with each customer
They have no physcal form
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
selling price
selling
Which marketing function involves communicating directly with potential customers to determine their needs?
False
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
recognize a need
face-to-face with each customer
They have no physcal form
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
selling price
selling
Which of the following scenarios will most likely result in comparatively low prices?
False
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
recognize a need
face-to-face with each customer
They have no physcal form
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
selling price
selling
Which of the following is a direct channel of distribution?
False
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
recognize a need
face-to-face with each customer
They have no physcal form
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
selling price
selling
The first step in the consumer decision-making process is to
False
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
recognize a need
face-to-face with each customer
They have no physcal form
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
selling price
selling
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