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Which of the following would NOT generally be considered one of the marketing functions?
False
survey
repairing
True
selling price
face-to-face with each customer
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
True
Product costs + operating expenses + profit =
False
survey
repairing
True
selling price
face-to-face with each customer
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
True
Services can be stored for later consumption.
False
survey
repairing
True
selling price
face-to-face with each customer
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
True
Which of the following scenarios will most likely result in comparatively low prices?
False
survey
repairing
True
selling price
face-to-face with each customer
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
True
Choosing target markets and studying their needs and decision-making processes can make promotion more effective.
False
survey
repairing
True
selling price
face-to-face with each customer
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
True
Totally new products that have never been seen by customers are not often introduced.
False
survey
repairing
True
selling price
face-to-face with each customer
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
True
This type of marketing research study gathers information from people using a carefully planned set of questions.
False
survey
repairing
True
selling price
face-to-face with each customer
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
True
Personal selling is usually done
False
survey
repairing
True
selling price
face-to-face with each customer
products are sold at a large warehouse store offering little personal service and located on the outskirts of town
True
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