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Services are intangible. This means that
True
selling price
product features
survey
recognize a need
They have no physcal form
True
evaluate the ideas to determine which have the best opportunity to succeed.
Product costs + operating expenses + profit =
True
selling price
product features
survey
recognize a need
They have no physcal form
True
evaluate the ideas to determine which have the best opportunity to succeed.
Not all marketing is directed at consumers.
True
selling price
product features
survey
recognize a need
They have no physcal form
True
evaluate the ideas to determine which have the best opportunity to succeed.
After several new product ideas have been generated, companies will most likely
True
selling price
product features
survey
recognize a need
They have no physcal form
True
evaluate the ideas to determine which have the best opportunity to succeed.
Additions and improvements to a basic product are called
True
selling price
product features
survey
recognize a need
They have no physcal form
True
evaluate the ideas to determine which have the best opportunity to succeed.
The first step in the consumer decision-making process is to
True
selling price
product features
survey
recognize a need
They have no physcal form
True
evaluate the ideas to determine which have the best opportunity to succeed.
Choosing target markets and studying their needs and decision-making processes can make promotion more effective.
True
selling price
product features
survey
recognize a need
They have no physcal form
True
evaluate the ideas to determine which have the best opportunity to succeed.
This type of marketing research study gathers information from people using a carefully planned set of questions.
True
selling price
product features
survey
recognize a need
They have no physcal form
True
evaluate the ideas to determine which have the best opportunity to succeed.
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