Not all marketing is directed at consumers.

Services can be stored for later consumption.

Which of the following would NOT generally be considered one of the marketing functions?

Which marketing function involves communicating directly with potential customers to determine their needs?

Which of the following is a function of promotion?

What are the four elements of a marketing mix?

The first step in the consumer decision-making process is to

This type of marketing research study gathers information from people using a carefully planned set of questions.

Additions and improvements to a basic product are called

After several new product ideas have been generated, companies will most likely

Totally new products that have never been seen by customers are not often introduced.

Choosing target markets and studying their needs and decision-making processes can make promotion more effective.

Services are intangible. This means that

Which of the following scenarios will most likely result in comparatively low prices?

Product costs + operating expenses + profit =

Which of the following is a direct channel of distribution?

Personal selling is usually done

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