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In planning to make calls, the salesperson focuses on learning more about which component?
To indicate that the materials are all from one organization
athletes
He knows his target market.
First impressions are difficult to change
Build emotional connections with them
customer
approach
Determine delivery
Brian needs to generate some out-of-the-box sales promotion ideas for an upcoming tennis tournament. He is unsure of how to start, but he does know that the tournament’s marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared
To indicate that the materials are all from one organization
athletes
He knows his target market.
First impressions are difficult to change
Build emotional connections with them
customer
approach
Determine delivery
What is a step in the sales presentation process that salespeople should prepare for in advance?
To indicate that the materials are all from one organization
athletes
He knows his target market.
First impressions are difficult to change
Build emotional connections with them
customer
approach
Determine delivery
Why should salespeople create favorable impressions during the initial contact with sports or event customers?
To indicate that the materials are all from one organization
athletes
He knows his target market.
First impressions are difficult to change
Build emotional connections with them
customer
approach
Determine delivery
Which is one of the main features of a sport product?
To indicate that the materials are all from one organization
athletes
He knows his target market.
First impressions are difficult to change
Build emotional connections with them
customer
approach
Determine delivery
A sports marketer has developed a sales packet that contains a team brochure, schedule, and a season ticket application. Why should all of the materials have the same basic appearance?
To indicate that the materials are all from one organization
athletes
He knows his target market.
First impressions are difficult to change
Build emotional connections with them
customer
approach
Determine delivery
When a person ask, “How will my customers receive this sales promotion?” which step in the process of generating “out-of-the-box” sales promotion ideas are they doing?
To indicate that the materials are all from one organization
athletes
He knows his target market.
First impressions are difficult to change
Build emotional connections with them
customer
approach
Determine delivery
To develop long-term relationships with fans, professional sports teams should do which activity?
To indicate that the materials are all from one organization
athletes
He knows his target market.
First impressions are difficult to change
Build emotional connections with them
customer
approach
Determine delivery
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