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When preparing for a sales presentation, a salesperson decides to greet a prospective customer by asking if she would like to save money on office supplies. This is often called which type of approach?
Communicate specific benefits
size
direct mail
athletes
customer benefit
Build emotional connections with them
Jog their memory during a presentation
There is no particular source or technique.
Which selling option is one that sports or event marketers are most likely to use to reach individual season ticket holders?
Communicate specific benefits
size
direct mail
athletes
customer benefit
Build emotional connections with them
Jog their memory during a presentation
There is no particular source or technique.
What should one understand first when setting out to develop “out-of-the-box” sales promotion ideas for one’s game or event?
Communicate specific benefits
size
direct mail
athletes
customer benefit
Build emotional connections with them
Jog their memory during a presentation
There is no particular source or technique.
When preparing handouts for a sales presentation, it is important for a salesperson to know what about the audience?
Communicate specific benefits
size
direct mail
athletes
customer benefit
Build emotional connections with them
Jog their memory during a presentation
There is no particular source or technique.
What is the purpose of scripts for salespeople while they are presenting?
Communicate specific benefits
size
direct mail
athletes
customer benefit
Build emotional connections with them
Jog their memory during a presentation
There is no particular source or technique.
Which is one of the main features of a sport product?
Communicate specific benefits
size
direct mail
athletes
customer benefit
Build emotional connections with them
Jog their memory during a presentation
There is no particular source or technique.
How can sports or event marketers establish positive relationships with their customers or clients?
Communicate specific benefits
size
direct mail
athletes
customer benefit
Build emotional connections with them
Jog their memory during a presentation
There is no particular source or technique.
To develop long-term relationships with fans, professional sports teams should do which activity?
Communicate specific benefits
size
direct mail
athletes
customer benefit
Build emotional connections with them
Jog their memory during a presentation
There is no particular source or technique.
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