EOC English II PART 1

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Used to to describe someone's character by exposing their traits

connecting with (and manipulating) emotions: loyalty, pity, or fear; love of family, peace, or justice.

using plain, ordinary people to sell a product; the idea is that because the target audience is like the plain folks in the ads, the target audience will be persuaded

the overall word or sentence that sums up a story

to directly OR delicately but indirectly call a rival by negative name or to imply something negative about a rival's product; commonly used in political ads

What form of rhetoric deals with emotion?

figure of speech in which non-human things are given human characteristics.

Character that is a source of conflict.