creating a desire to join a large group; making one feel left out if not with the crowd

connecting with (and manipulating) emotions: loyalty, pity, or fear; love of family, peace, or justice.

appealing to a person's inner desire to be the best

using the declaration of a famous person or authoritative expert to give heightened credibility

using plain, ordinary people to sell a product; the idea is that because the target audience is like the plain folks in the ads, the target audience will be persuaded

to directly OR delicately but indirectly call a rival by negative name or to imply something negative about a rival's product; commonly used in political ads

using vague words that have positive, meaningful connotations

What form of rhetoric deals with emotion?

What form of rhetoric deals with logic / examples details?

What form of rhetoric deals with experts?

Used to to describe someone's character by exposing their traits

the overall word or sentence that sums up a story

the qualities of something thought to go our way, but goes the opposite

a comparison that doesn't use the words like or as

the act of painting a sensual experience inside of you; using every sense

Character that is a source of conflict.

figure of speech in which non-human things are given human characteristics.

use of a word whose sound imitates its meaning

Point of view that uses you.

The reader is part of the story.

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