Marketing Mix Review Game

Match it! Select the correct answer from the pull down...Good luck!

in this stage of the product life cycle, a product may be changed to differentiate it from its competitors:

A headline should contain no more than _____ words

If a product costs $.30 and is sold for $1.00, and 200 units are sold, the revenue generated is:

A consistent combination of advertising techniques that have the same look and message is a:

When a company uses a skim pricing strategy for their new product line, they would be pricing their products higher to recover their development costs.

A/an __________ is an agreement or partnership between a celebrity and a company.

In this stage of the product life cycle, a company will have to make a decision to maintain, harvest or delete the product:

The FTC is responsible for monitoring advertising that is false or misleading and requiring companies to correct it.