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Mrs. Kafer opens a box of cereal and there's a prize inside. The cereal manufacturer is using what promotional tactic to increase sales?
Integrated Marketing Communication
true
copy
Premiums
true
promotional tie in
Growth
decline
A consistent combination of advertising techniques that have the same look and message is a:
Integrated Marketing Communication
true
copy
Premiums
true
promotional tie in
Growth
decline
When a company uses a skim pricing strategy for their new product line, they would be pricing their products higher to recover their development costs.
Integrated Marketing Communication
true
copy
Premiums
true
promotional tie in
Growth
decline
An advantage of publicity is that its costs are lower than other promotions
Integrated Marketing Communication
true
copy
Premiums
true
promotional tie in
Growth
decline
This part of an ad explains the details of a product and builds preference for the product:
Integrated Marketing Communication
true
copy
Premiums
true
promotional tie in
Growth
decline
in this stage of the product life cycle, a product may be changed to differentiate it from its competitors:
Integrated Marketing Communication
true
copy
Premiums
true
promotional tie in
Growth
decline
When 2 companies, such as an airline and a hotel chain, combine their promotional resources to create a campaign to increase sales for both companies it is known as:
Integrated Marketing Communication
true
copy
Premiums
true
promotional tie in
Growth
decline
In this stage of the product life cycle, a company will have to make a decision to maintain, harvest or delete the product:
Integrated Marketing Communication
true
copy
Premiums
true
promotional tie in
Growth
decline
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