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Marketing Mix Review Game
Test Description: Unite 3 test
Instructions: Answer all questions to get your test result.
1) An advantage of publicity is that its costs are lower than other promotions
A
true
B
false
2) Mrs. Kafer opens a box of cereal and there's a prize inside. The cereal manufacturer is using what promotional tactic to increase sales?
A
Sweepstakes
B
Samples
C
Contests
D
Premiums
3) The most important factor involved in matching sponsors with events is :
A
gross impressions
B
fan loyalty
C
location
D
understanding and matching the target market
4) A/an __________ is an agreement or partnership between a celebrity and a company.
A
None of the above
B
Sponsorship
C
Endorsement
D
Contract
5) This part of an ad explains the details of a product and builds preference for the product:
A
signature
B
headline
C
image
D
copy
6) what is the primary purpose of an illustration in a print ad?
A
encourage the customer to read the copy
B
appeal to the customer's senses
C
show the customer the best uses of the product
D
attract the customer's attention
7) A consistent combination of advertising techniques that have the same look and message is a:
A
Integrated Marketing Communication
B
Advertising campaign
C
Marketing Mix
D
Promotional Plan
8) When 2 companies, such as an airline and a hotel chain, combine their promotional resources to create a campaign to increase sales for both companies it is known as:
A
sponsorship
B
incentive
C
product placement
D
promotional tie in
9) according to the FTC, this must always reflect the honest opinions, findings, beliefs or experiences of the celebrity:
A
endorsement
B
licensing agreement
C
media plan
D
sponsorship
10) in this stage of the product life cycle, a product may be changed to differentiate it from its competitors:
A
Decline
B
Growth
C
Maturity
D
Introduction
11) In this stage of the product life cycle, branding and quality are established as well as any patents being obtained.
A
Introduction
B
Maturity
C
Decline
D
Growth
12) In this stage of the product life cycle, a company will have to make a decision to maintain, harvest or delete the product:
A
maturity
B
growth
C
decline
D
Introduction
13) In this stage of the product life cycle, the company will aim promotions at a broader audience communicating the benefits of the product:
A
Introduction
B
decline
C
maturity
D
growth
14) When a company uses a skim pricing strategy for their new product line, they would be pricing their products higher to recover their development costs.
A
false
B
true
15) The FTC is responsible for monitoring advertising that is false or misleading and requiring companies to correct it.
A
false
B
true
16) A headline should contain no more than _____ words
A
ten
B
five
C
three
D
seven
17) If a product costs $.30 and is sold for $1.00, the unit profit is:
A
depends on how many are sold
B
$1.30
C
$.70
18) If a product costs $.30 and is sold for $1.00, and 200 units are sold, the revenue generated is:
A
$200
B
$140
C
None of the above
D
$60
19) If a product costs $.30 and is sold for $1.00, and 200 units are sold, the break even point is:
A
30 units
B
60 units
C
300 units
D
200 units
20) If a product costs $.30 and is sold for $1.00, the return on investment is:
A
70%
B
30%
C
300%
D
233%
*select an answer for all questions
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