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The cable network that televises college basketball games throughout the country is __________ the sports product.
Where will ticket outlets be found?
obtain the type of seats they want at the price they want to pay
what the market will bear.
situational
distributing
General admission
Lower prices
Amenities
When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n) __________ factor.
Where will ticket outlets be found?
obtain the type of seats they want at the price they want to pay
what the market will bear.
situational
distributing
General admission
Lower prices
Amenities
What type of ticket/seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-serve basis?
Where will ticket outlets be found?
obtain the type of seats they want at the price they want to pay
what the market will bear.
situational
distributing
General admission
Lower prices
Amenities
One reason it is important for sport/event marketers to be able to accurately explain ticketing and seating arrangements is to help customers
Where will ticket outlets be found?
obtain the type of seats they want at the price they want to pay
what the market will bear.
situational
distributing
General admission
Lower prices
Amenities
Which of the following is a place decision that must be made in sports and entertainment marketing
Where will ticket outlets be found?
obtain the type of seats they want at the price they want to pay
what the market will bear.
situational
distributing
General admission
Lower prices
Amenities
Which of the following is a characteristic of product bundling in the sport/event industry
Where will ticket outlets be found?
obtain the type of seats they want at the price they want to pay
what the market will bear.
situational
distributing
General admission
Lower prices
Amenities
Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them?
Where will ticket outlets be found?
obtain the type of seats they want at the price they want to pay
what the market will bear.
situational
distributing
General admission
Lower prices
Amenities
A professional football team that increases ticket prices for next season because the team is on a winning streak is selecting a pricing strategy based on
Where will ticket outlets be found?
obtain the type of seats they want at the price they want to pay
what the market will bear.
situational
distributing
General admission
Lower prices
Amenities
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