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Why do sportswear stores calculate break-even in units?
sales
Where will ticket outlets be found?
To generate higher ticket prices
To determine how many products they must sell to break even
Amenities
increase revenue
Close out
Profit
If your goal is to avoid storing or discarding merchandise, what pricing strategy should you select?
sales
Where will ticket outlets be found?
To generate higher ticket prices
To determine how many products they must sell to break even
Amenities
increase revenue
Close out
Profit
What do sales beyond the break-even point provide to a business?
sales
Where will ticket outlets be found?
To generate higher ticket prices
To determine how many products they must sell to break even
Amenities
increase revenue
Close out
Profit
Which of the following is a place decision that must be made in sports and entertainment marketing
sales
Where will ticket outlets be found?
To generate higher ticket prices
To determine how many products they must sell to break even
Amenities
increase revenue
Close out
Profit
Why would an event marketer promote an upcoming celebrity golf tournament at an exclusive course as a once-in-a-lifetime event?
sales
Where will ticket outlets be found?
To generate higher ticket prices
To determine how many products they must sell to break even
Amenities
increase revenue
Close out
Profit
One reason sport/event marketers often bundle extra amenities with tickets is to
sales
Where will ticket outlets be found?
To generate higher ticket prices
To determine how many products they must sell to break even
Amenities
increase revenue
Close out
Profit
Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them?
sales
Where will ticket outlets be found?
To generate higher ticket prices
To determine how many products they must sell to break even
Amenities
increase revenue
Close out
Profit
When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal.
sales
Where will ticket outlets be found?
To generate higher ticket prices
To determine how many products they must sell to break even
Amenities
increase revenue
Close out
Profit
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