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SEM 2 Unit 3 Part 1
Test Description: SEM 2 Unit 3 Part 1
Instructions: Answer all questions to get your test result.
1) One reason it is important for sport/event marketers to be able to accurately explain ticketing and seating arrangements is to help customers
A
obtain the type of seats they want at the price they want to pay
B
identify the type of sport/event that is the most appropriate
C
purchase discount tickets from a permanent box office
D
select seats that are located near concession stands
2) What type of ticket/seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-serve basis?
A
Aisle
B
Reserved
C
General admission
D
Box
3) Which of the following stadium seating arrangements are usually the least expensive tickets that fans can purchase:
A
General admission
B
Reserved
C
Luxury boxes
D
Festival
4) Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them?
A
Revenues
B
Amenities
C
Parking
D
Facility
5) Expanded bandwidth is changing the face of in-home entertainment by
A
eliminating the need for cable hookups.
B
allowing for delivery of the Internet through television sets
C
creating high-definition television
D
improving fiber optics cable and electrical lines
6) The cable network that televises college basketball games throughout the country is __________ the sports product.
A
publicizing
B
sponsoring
C
franchising
D
distributing
7) Which of the following is a place decision that must be made in sports and entertainment marketing
A
How will fans obtain the schedule of events?
B
Will local or national media be used?
C
Should direct mail be sent to last season's ticket holders?
D
Where will ticket outlets be found?
8) An increase in ticket prices is most accepted by fans if a sport has a(n) __________ demand for tickets
A
inelastic
B
unitary
C
elastic
D
low
9) Which of the following is the least important factor when selecting a pricing strategy
A
Promotional strategy
B
Competitor prices
C
Cost of merchandise
D
Location of store
10) A college athletic department sets the football ticket prices so that the organization earns income of $12 per ticket after covering expenses. This is an example of a price objective based on
A
volume.
B
demand.
C
profitability.
D
competition.
11) A sporting event setting ticket prices based on potential customers' ability to pay is an example of a price
A
promotion.
B
restriction.
C
objective.
D
motive.
12) Why do sportswear stores calculate break-even in units?
A
To identify which products they should purchase for resale.
B
To identify which costs are variable and which are fixed
C
To determine how many products they must sell to break even
D
To find out how much profit they will earn after they break even
13) Why would an event marketer promote an upcoming celebrity golf tournament at an exclusive course as a once-in-a-lifetime event?
A
To increase advertising costs
B
To have expensive media coverage
C
To generate higher ticket prices
D
To obtain more industry support
14) When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n) __________ factor.
A
ethical
B
operational
C
developmental
D
situational
15) When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal.
A
sales
B
contingency
C
licensing
D
cost
16) A professional football team that increases ticket prices for next season because the team is on a winning streak is selecting a pricing strategy based on
A
the number of games played.
B
previous winning potential.
C
the location of the target market.
D
what the market will bear.
17) If your goal is to avoid storing or discarding merchandise, what pricing strategy should you select?
A
Competitive
B
Versioning
C
Cost plus markup
D
Close out
18) What do sales beyond the break-even point provide to a business?
A
Dividends
B
Profit
C
Variable-cost margin
D
Initial markup
19) One reason sport/event marketers often bundle extra amenities with tickets is to
A
manage distribution.
B
control publicity
C
improve coverage
D
increase revenue
20) Which of the following is a characteristic of product bundling in the sport/event industry
A
Higher prices
B
Lower prices
C
Higher quality
D
Lower quality
*select an answer for all questions
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