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Which of the following is an example of using a special event as a sales-promotion strategy to increase ticket sales:
attract customers.
personal selling
It uses questionable tactics to connect a non-sponsoring business with an event.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
Holding a contest during a game or performance
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
advertising tool.
Which of the following is an example of publicity in the sport/event industry:
attract customers.
personal selling
It uses questionable tactics to connect a non-sponsoring business with an event.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
Holding a contest during a game or performance
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
advertising tool.
The primary objective of developing sport/event public-relations strategies is to
attract customers.
personal selling
It uses questionable tactics to connect a non-sponsoring business with an event.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
Holding a contest during a game or performance
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
advertising tool.
A small start-up company that sells its products to other businesses might consider allocating a large portion of its promotional budget to __________ activities.
attract customers.
personal selling
It uses questionable tactics to connect a non-sponsoring business with an event.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
Holding a contest during a game or performance
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
advertising tool.
Which of the following is a true statement about ambush marketing?
attract customers.
personal selling
It uses questionable tactics to connect a non-sponsoring business with an event.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
Holding a contest during a game or performance
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
advertising tool.
What is a benefit to a sports team of coordinating outreach projects with local community organizations?
attract customers.
personal selling
It uses questionable tactics to connect a non-sponsoring business with an event.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
Holding a contest during a game or performance
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
advertising tool.
Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)
attract customers.
personal selling
It uses questionable tactics to connect a non-sponsoring business with an event.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
Holding a contest during a game or performance
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
advertising tool.
A business coordinates its advertising, visual merchandising, and special events in order to
attract customers.
personal selling
It uses questionable tactics to connect a non-sponsoring business with an event.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
Holding a contest during a game or performance
A local newspaper prints a human-interest story about a college volleyball player. D. The International Olympic Committee ele
advertising tool.
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