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Which of the following is an example of using a special event as a sales-promotion strategy to increase ticket sales:
establish a feeling of goodwill with all of the organization's fan bases.
Promotional mix
Holding a contest during a game or performance
reinforce
If a large event is scheduled in many cities over time
Free autographed baseballs are given to the first 100 attendees on little-league day.
sales promotion.
reach a large audience.
An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of
establish a feeling of goodwill with all of the organization's fan bases.
Promotional mix
Holding a contest during a game or performance
reinforce
If a large event is scheduled in many cities over time
Free autographed baseballs are given to the first 100 attendees on little-league day.
sales promotion.
reach a large audience.
When should sport/event organizers consider hiring a promotional agency?
establish a feeling of goodwill with all of the organization's fan bases.
Promotional mix
Holding a contest during a game or performance
reinforce
If a large event is scheduled in many cities over time
Free autographed baseballs are given to the first 100 attendees on little-league day.
sales promotion.
reach a large audience.
Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:
establish a feeling of goodwill with all of the organization's fan bases.
Promotional mix
Holding a contest during a game or performance
reinforce
If a large event is scheduled in many cities over time
Free autographed baseballs are given to the first 100 attendees on little-league day.
sales promotion.
reach a large audience.
The primary objective of developing sport/event public-relations strategies is to
establish a feeling of goodwill with all of the organization's fan bases.
Promotional mix
Holding a contest during a game or performance
reinforce
If a large event is scheduled in many cities over time
Free autographed baseballs are given to the first 100 attendees on little-league day.
sales promotion.
reach a large audience.
A business that uses advertised specials to attract customer interest should use displays to __________ that interest.
establish a feeling of goodwill with all of the organization's fan bases.
Promotional mix
Holding a contest during a game or performance
reinforce
If a large event is scheduled in many cities over time
Free autographed baseballs are given to the first 100 attendees on little-league day.
sales promotion.
reach a large audience.
What is the primary factor that marketers must consider when allocating funds to the promotional budget?
establish a feeling of goodwill with all of the organization's fan bases.
Promotional mix
Holding a contest during a game or performance
reinforce
If a large event is scheduled in many cities over time
Free autographed baseballs are given to the first 100 attendees on little-league day.
sales promotion.
reach a large audience.
Many businesses coordinate a wide variety of promotional activities such as advertising, special events, and displays in order to
establish a feeling of goodwill with all of the organization's fan bases.
Promotional mix
Holding a contest during a game or performance
reinforce
If a large event is scheduled in many cities over time
Free autographed baseballs are given to the first 100 attendees on little-league day.
sales promotion.
reach a large audience.
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