Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
The primary objective of developing sport/event public-relations strategies is to
sales promotion.
An e-mail sender asks the message receiver to forward the message to 10 friends.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
attract customers.
Free autographed baseballs are given to the first 100 attendees on little-league day.
reinforce
personal selling
A small start-up company that sells its products to other businesses might consider allocating a large portion of its promotional budget to __________ activities.
sales promotion.
An e-mail sender asks the message receiver to forward the message to 10 friends.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
attract customers.
Free autographed baseballs are given to the first 100 attendees on little-league day.
reinforce
personal selling
Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:
sales promotion.
An e-mail sender asks the message receiver to forward the message to 10 friends.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
attract customers.
Free autographed baseballs are given to the first 100 attendees on little-league day.
reinforce
personal selling
What is a benefit to a sports team of coordinating outreach projects with local community organizations?
sales promotion.
An e-mail sender asks the message receiver to forward the message to 10 friends.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
attract customers.
Free autographed baseballs are given to the first 100 attendees on little-league day.
reinforce
personal selling
An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of
sales promotion.
An e-mail sender asks the message receiver to forward the message to 10 friends.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
attract customers.
Free autographed baseballs are given to the first 100 attendees on little-league day.
reinforce
personal selling
Which of the following is an example of a viral marketing strategy:
sales promotion.
An e-mail sender asks the message receiver to forward the message to 10 friends.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
attract customers.
Free autographed baseballs are given to the first 100 attendees on little-league day.
reinforce
personal selling
A business coordinates its advertising, visual merchandising, and special events in order to
sales promotion.
An e-mail sender asks the message receiver to forward the message to 10 friends.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
attract customers.
Free autographed baseballs are given to the first 100 attendees on little-league day.
reinforce
personal selling
A business that uses advertised specials to attract customer interest should use displays to __________ that interest.
sales promotion.
An e-mail sender asks the message receiver to forward the message to 10 friends.
establish a feeling of goodwill with all of the organization's fan bases.
Generates public support for a team
attract customers.
Free autographed baseballs are given to the first 100 attendees on little-league day.
reinforce
personal selling
Check it!