What is a benefit to a sports team of coordinating outreach projects with local community organizations?

The primary objective of developing sport/event public-relations strategies is to

Which of the following is an example of publicity in the sport/event industry:

Which of the following statements is true regarding the importance of fan support to sport/event activities:

Which of the following is an example of a viral marketing strategy:

An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of

Which of the following is a true statement about ambush marketing?

Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:

Which of the following is an example of using a special event as a sales-promotion strategy to increase ticket sales:

A sporting-goods company developed a humorous video and placed it on YouTube. Within three days, the video was viewed 436,067 times, and many viewers linked the video to their Facebook pages to share with their friends and family. What strategy did t

What variable might increase attendance at a professional soccer game?

A guideline to follow when preparing promotional budgets is to keep them flexible because they are

What is the primary factor that marketers must consider when allocating funds to the promotional budget?

Many businesses coordinate a wide variety of promotional activities such as advertising, special events, and displays in order to

In which of the following situations might a business decide to increase the percent of net sales that it allocates to its promotional budget:

A small start-up company that sells its products to other businesses might consider allocating a large portion of its promotional budget to __________ activities.

Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n)

A business that uses advertised specials to attract customer interest should use displays to __________ that interest.

A business coordinates its advertising, visual merchandising, and special events in order to

When should sport/event organizers consider hiring a promotional agency?

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