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When preparing a sponsorship agreement, it is important for the sport/event to include detailed information concerning the sponsor's
value in kind (VIK).
A soccer team works with local businesses and the media to create school mediation programs.
fee and payment schedule.
A community outreach activity
Determine its strengths and weaknesses with each public
ownership.
the means to spread news to the masses.
marketing rights.
An important part of negotiating a sport/event sponsorship contract involves both the sport/event and the sponsor agreeing on the
value in kind (VIK).
A soccer team works with local businesses and the media to create school mediation programs.
fee and payment schedule.
A community outreach activity
Determine its strengths and weaknesses with each public
ownership.
the means to spread news to the masses.
marketing rights.
Which of the following is an example of a sport/event community outreach project:
value in kind (VIK).
A soccer team works with local businesses and the media to create school mediation programs.
fee and payment schedule.
A community outreach activity
Determine its strengths and weaknesses with each public
ownership.
the means to spread news to the masses.
marketing rights.
Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
value in kind (VIK).
A soccer team works with local businesses and the media to create school mediation programs.
fee and payment schedule.
A community outreach activity
Determine its strengths and weaknesses with each public
ownership.
the means to spread news to the masses.
marketing rights.
Before a sport/event organization can create goals for each one of its fan bases, what must the organization do?
value in kind (VIK).
A soccer team works with local businesses and the media to create school mediation programs.
fee and payment schedule.
A community outreach activity
Determine its strengths and weaknesses with each public
ownership.
the means to spread news to the masses.
marketing rights.
Sport/Event organizations need to build positive relationships with the media because they have
value in kind (VIK).
A soccer team works with local businesses and the media to create school mediation programs.
fee and payment schedule.
A community outreach activity
Determine its strengths and weaknesses with each public
ownership.
the means to spread news to the masses.
marketing rights.
Ben Jerry's doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Ben Jerry Pregame Report. This benefit is called
value in kind (VIK).
A soccer team works with local businesses and the media to create school mediation programs.
fee and payment schedule.
A community outreach activity
Determine its strengths and weaknesses with each public
ownership.
the means to spread news to the masses.
marketing rights.
Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town's summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike
value in kind (VIK).
A soccer team works with local businesses and the media to create school mediation programs.
fee and payment schedule.
A community outreach activity
Determine its strengths and weaknesses with each public
ownership.
the means to spread news to the masses.
marketing rights.
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