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SEM 2 Unit 2 Part 2
Test Description: SEM 2 Unit 2 Part 2
Instructions: Answer all questions to get your test result.
1) Why should sport/event marketers develop proof-of-performance packages for sponsors?
A
To provide information about the facility
B
To explain the type of sport/event
C
To list the important participants
D
To help sponsors justify the investment
2) One reason it is important to sell the venue is because the venue is part of the
A
facility.
B
product.
C
location.
D
market.
3) To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing
A
relationship marketing.
B
sales and sampling opportunities.
C
exclusivity.
D
public relations.
4) Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
A
presenting sponsorship.
B
ownership.
C
exclusivity.
D
value in kind (VIK).
5) Ben Jerry's doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Ben Jerry Pregame Report. This benefit is called
A
ownership.
B
sales and sampling opportunities.
C
exclusivity.
D
fund-raising opportunities.
6) What is the best way to present your proposal to potential sponsor companies?
A
In person
B
Through the mail
C
Via teleconference
D
Over the phone
7) A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this sit
A
Describing amenities
B
Reaching closure
C
Addressing objections
D
Determining needs
8) Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
A
value in kind (VIK).
B
exploitation.
C
relationship marketing.
D
exclusivity.
9) Which of the following is the first step in a sponsorship presentation:
A
Create interest in the sponsorship opportunity.
B
Create interest in your organization or event.
C
Give event details.
D
Explain how the prospective sponsor can get involve
10) When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and:
A
benefits.
B
confidentiality.
C
liability.
D
deadlines.
11) An important part of negotiating a sport/event sponsorship contract involves both the sport/event and the sponsor agreeing on the
A
date and time of the sport/event.
B
cost of planning and production.
C
size and interest of the audience.
D
fee and payment schedule.
12) A sponsorship agreement between a sport team and a local business should
A
include third-party input.
B
provide tangible rewards.
C
guarantee results.
D
benefit both parties.
13) When preparing a sponsorship agreement, it is important for the sport/event to include detailed information concerning the sponsor's
A
selling policies.
B
financing sources.
C
marketing rights.
D
hiring practices.
14) By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sport/event organization facilitates goodwill by
A
maximizing mass-media exposure.
B
processing special orders.
C
creating expanded advertising opportunities.
D
providing efficient, ongoing service.
15) Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers
A
encourage vendor loyalty.
B
improve their brands.
C
service their sponsors.
D
advertise their products.
16) Sport/Event organizations need to build positive relationships with the media because they have
A
little control over what is considered newsworthy.
B
very few regulations that they must follow.
C
the means to spread news to the masses.
D
the ability to control advertising sponsors.
17) Sport/Event marketers use public-relations strategies to create and maintain
A
low profiles.
B
suitable illusions.
C
indifferent attitudes.
D
specific images.
18) Before a sport/event organization can create goals for each one of its fan bases, what must the organization do?
A
Evaluate the impact of various publicity messages
B
Establish a positive relationship with a member of each fan base
C
Identify the appropriate tools to deliver the public-relations message
D
Determine its strengths and weaknesses with each public
19) Which of the following is an example of a sport/event community outreach project:
A
The coordinator of an annual jazz festival applies for operating permits with government officials.
B
The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
C
A soccer team works with local businesses and the media to create school mediation programs.
D
A well-known track star speaks to government legislators about athletes' illegal use of steroids.
20) Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town's summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike
A
A creative sales pitch
B
A professional-development program
C
A public-relations crisis management initiative
D
A community outreach activity
*select an answer for all questions
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