Why should sport/event marketers develop proof-of-performance packages for sponsors?

One reason it is important to sell the venue is because the venue is part of the

To create or maintain a certain image, companies sponsor sport/event organizations that display characteristics they want consumers to associate with their products. This is one way of enhancing

Bank of America is the only bank affiliated with your sport/event organization. This benefit is called

Ben Jerry's doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Ben Jerry Pregame Report. This benefit is called

What is the best way to present your proposal to potential sponsor companies?

A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this sit

Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as

Which of the following is the first step in a sponsorship presentation:

When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and:

An important part of negotiating a sport/event sponsorship contract involves both the sport/event and the sponsor agreeing on the

A sponsorship agreement between a sport team and a local business should

When preparing a sponsorship agreement, it is important for the sport/event to include detailed information concerning the sponsor's

By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sport/event organization facilitates goodwill by

Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers

Sport/Event organizations need to build positive relationships with the media because they have

Sport/Event marketers use public-relations strategies to create and maintain

Before a sport/event organization can create goals for each one of its fan bases, what must the organization do?

Which of the following is an example of a sport/event community outreach project:

Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town's summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike

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