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The marketing strategy component of a marketing plan should include a(n)
Revise the sales forecast
growth rate
detailed product description
Size of the market next year
Are the objectives being achieved?
Product quality and price
standard of measurement.
strengths, weaknesses, opportunities, and threats.
Which of the following is a factor that new businesses consider when conducting an analysis of competitors in a specific market:
Revise the sales forecast
growth rate
detailed product description
Size of the market next year
Are the objectives being achieved?
Product quality and price
standard of measurement.
strengths, weaknesses, opportunities, and threats.
SWOT analysis is a technique for summarizing a company's
Revise the sales forecast
growth rate
detailed product description
Size of the market next year
Are the objectives being achieved?
Product quality and price
standard of measurement.
strengths, weaknesses, opportunities, and threats.
Forecasting sales for marketing plans is important because the forecast is used as a
Revise the sales forecast
growth rate
detailed product description
Size of the market next year
Are the objectives being achieved?
Product quality and price
standard of measurement.
strengths, weaknesses, opportunities, and threats.
Which of the following is a question that a business should ask when evaluating the performance of its marketing plan:
Revise the sales forecast
growth rate
detailed product description
Size of the market next year
Are the objectives being achieved?
Product quality and price
standard of measurement.
strengths, weaknesses, opportunities, and threats.
When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve the objectives?
Revise the sales forecast
growth rate
detailed product description
Size of the market next year
Are the objectives being achieved?
Product quality and price
standard of measurement.
strengths, weaknesses, opportunities, and threats.
Which of the following is a factor that businesses often consider when conducting a market analysis:
Revise the sales forecast
growth rate
detailed product description
Size of the market next year
Are the objectives being achieved?
Product quality and price
standard of measurement.
strengths, weaknesses, opportunities, and threats.
As part of its market analysis, the SVM Company estimates the increases in demand for its products over a set time frame for a particular market segment. The SVM Company is attempting to analyze the market's
Revise the sales forecast
growth rate
detailed product description
Size of the market next year
Are the objectives being achieved?
Product quality and price
standard of measurement.
strengths, weaknesses, opportunities, and threats.
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