Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM II 4.05 - 4.06 Part B
Test Description: SEM II 4.05 - 4.06 part B
Instructions: Answer all questions to get your test result.
1) SWOT analysis is a technique for summarizing a company's
A
strengths, weaknesses, opportunities, and threats.
B
skills, workers, organizations, and teams.
C
store, warranty, occupations, and tariffs.
D
strategy, wholesalers, objectives, and trademarks.
2) A SWOT analysis indicates that customers' buying preferences are changing, but the business has a very limited product line. This is an example of an
A
internal weakness compensating for an external threat.
B
external opportunity coinciding with an internal strength
C
internal strength responding to an external threat.
D
external threat attacking an internal weakness.
3) Which of the following is a factor that businesses often consider when conducting a market analysis:
A
Location of the test market
B
Size of the market next year
C
Design of the questionnaire
D
Safety of the research process
4) Forecasting sales for marketing plans is important because the forecast is used as a
A
compilation of data
B
method of communication
C
type of research
D
standard of measurement.
5) Which of the following is a factor that new businesses consider when conducting an analysis of competitors in a specific market:
A
Size and availability of space
B
Product quality and price
C
Cost of supplies and equipment
D
Industry research and training
6) As part of its market analysis, the SVM Company estimates the increases in demand for its products over a set time frame for a particular market segment. The SVM Company is attempting to analyze the market's
A
profitability
B
performance
C
size.
D
growth rate
7) The marketing strategy component of a marketing plan should include a(n)
A
detailed product description
B
list of current employees
C
explanation of accounting methods.
D
proposed annual budget.
8) Which of the following is a question that a business should ask when evaluating the performance of its marketing plan:
A
Is the record-keeping system efficient?
B
Are the purchasing policies appropriate?
C
Is it feasible to expand the business?
D
Are the objectives being achieved?
9) When evaluating the performance of a marketing plan, what might a business do if performance fails to achieve the objectives?
A
Develop a mission statement
B
Analyze the situation
C
Blame the competition
D
Revise the sales forecast
10) When monitoring its marketing activities, a business might need to take corrective action if
A
economic conditions change.
B
sales marginally exceed goals.
C
service levels are satisfactory
D
market trends remain consistent
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?