Sports Marketing Ch6 Part II

Match it! Select the correct answer from the pull down...Good luck!

Personalities associated with a sports property include the following except

Dylan believes by adding a tailgating area near the college football stadium, attendance at games and fan involvement will increase. This is an example of the ________ product level.

The following statements about augmented products are true except that they

In terms of using the levels of a product to create customer value, the ________ level is involved in the delivery of the product.

Anna is responsible for developing a new advertising campaign for a football team. She believes focusing on the fun and excitement of being in the stands with other fans who wear the same orange t-shirts on game day. This is an example of the _______

In the next advertising campaign, Jeff plans to focus on the value-added features of the sports team for which he is marketing director. This is an example of the ________ product level.

The levels of a product include the following except

How do smartphone apps primarily benefit sports properties?