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In the next advertising campaign, Jeff plans to focus on the value-added features of the sports team for which he is marketing director. This is an example of the ________ product level.
actual product
fan egagement
augmented
are required for a product to function properly
fans
core
smartphone apps
augmented
How do smartphone apps primarily benefit sports properties?
actual product
fan egagement
augmented
are required for a product to function properly
fans
core
smartphone apps
augmented
In the next advertising campaign, Erin plans to focus on the basic benefit provided by the sports team for which she is marketing director. This is an example of the ________ product level.
actual product
fan egagement
augmented
are required for a product to function properly
fans
core
smartphone apps
augmented
In terms of using the levels of a product to create customer value, the ________ level is involved in the delivery of the product.
actual product
fan egagement
augmented
are required for a product to function properly
fans
core
smartphone apps
augmented
Dylan believes by adding a tailgating area near the college football stadium, attendance at games and fan involvement will increase. This is an example of the ________ product level.
actual product
fan egagement
augmented
are required for a product to function properly
fans
core
smartphone apps
augmented
The following statements about augmented products are true except that they
actual product
fan egagement
augmented
are required for a product to function properly
fans
core
smartphone apps
augmented
Which of the following is most likely considered the next frontier of digital sports products?
actual product
fan egagement
augmented
are required for a product to function properly
fans
core
smartphone apps
augmented
Personalities associated with a sports property include the following except
actual product
fan egagement
augmented
are required for a product to function properly
fans
core
smartphone apps
augmented
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