Which of the following is most likely considered the next frontier of digital sports products?

How do smartphone apps primarily benefit sports properties?

Personalities associated with a sports property include the following except

The levels of a product include the following except

In the next advertising campaign, Erin plans to focus on the basic benefit provided by the sports team for which she is marketing director. This is an example of the ________ product level.

In the next advertising campaign, Jeff plans to focus on the value-added features of the sports team for which he is marketing director. This is an example of the ________ product level.

Anna is responsible for developing a new advertising campaign for a football team. She believes focusing on the fun and excitement of being in the stands with other fans who wear the same orange t-shirts on game day. This is an example of the _______

The following statements about augmented products are true except that they

Dylan believes by adding a tailgating area near the college football stadium, attendance at games and fan involvement will increase. This is an example of the ________ product level.

In terms of using the levels of a product to create customer value, the ________ level is involved in the delivery of the product.

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