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For a sports property, the tangible component of the product that is offered to consumers is the
false
price point
true
live streaming
stadium or arena where the games are played
true
true
game outcome
Because of Jeremy's job, he cannot always attend Denver Broncos football games or watch them on TV. Which of the following would most likely enable Jeremy to watch ongoing Broncos games from his computer at work?
false
price point
true
live streaming
stadium or arena where the games are played
true
true
game outcome
In terms of new product development, firms have two options: 1) find new customer markets to serve or 2) develop new products to offer current markets.
false
price point
true
live streaming
stadium or arena where the games are played
true
true
game outcome
In sports marketing, the term product is used to describe all of the following except a(n)
false
price point
true
live streaming
stadium or arena where the games are played
true
true
game outcome
The following can be used by the Miami Heat basketball team to make the service more tangible except the
false
price point
true
live streaming
stadium or arena where the games are played
true
true
game outcome
Live streaming of games and events is being offered on the Internet in both free and for-pay business models.
false
price point
true
live streaming
stadium or arena where the games are played
true
true
game outcome
A fireworks show after a minor league baseball game is an example of the core product.
false
price point
true
live streaming
stadium or arena where the games are played
true
true
game outcome
The more complex an innovation, the less likely consumers will adopt it and the riskier it is for a sports property.
false
price point
true
live streaming
stadium or arena where the games are played
true
true
game outcome
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