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What is the primary factor that marketers must consider when allocating funds to the promotional budget?
Term
Promotional mix
A business advertises a product and mails free samples to consumers
performance record
forecasts
sales
image
The distinctive appearance/image of a good or service
A guideline to follow when preparing promotional budgets is to keep them flexible because they are
Term
Promotional mix
A business advertises a product and mails free samples to consumers
performance record
forecasts
sales
image
The distinctive appearance/image of a good or service
What does trade dress protect?
Term
Promotional mix
A business advertises a product and mails free samples to consumers
performance record
forecasts
sales
image
The distinctive appearance/image of a good or service
Which of the following is a factor that businesses often consider when selecting advertising agencies
Term
Promotional mix
A business advertises a product and mails free samples to consumers
performance record
forecasts
sales
image
The distinctive appearance/image of a good or service
Which of the following is an example of coordinating promotional activities:
Term
Promotional mix
A business advertises a product and mails free samples to consumers
performance record
forecasts
sales
image
The distinctive appearance/image of a good or service
What portion of the license agreement specifies the exact begin and end dates of the contract?
Term
Promotional mix
A business advertises a product and mails free samples to consumers
performance record
forecasts
sales
image
The distinctive appearance/image of a good or service
Which of the following might a business lose if it fails to inform its employees about the goods and services being promoted:
Term
Promotional mix
A business advertises a product and mails free samples to consumers
performance record
forecasts
sales
image
The distinctive appearance/image of a good or service
The selection of a particular entertainer to endorse a new product should be directly linked to the company's
Term
Promotional mix
A business advertises a product and mails free samples to consumers
performance record
forecasts
sales
image
The distinctive appearance/image of a good or service
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