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Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:
Free autographed baseballs are given to the first 100 attendees on little-league day
A pregame autograph and photo session for fans with the team's players
A community outreach activity
A soccer team works with local businesses and the media to create school mediation programs
A local newspaper prints a human-interest story about a college volleyball player
ambush marketing
Generates public support for a team
Determine its strengths and weaknesses with each public
What variable might increase attendance at a professional soccer game?
Free autographed baseballs are given to the first 100 attendees on little-league day
A pregame autograph and photo session for fans with the team's players
A community outreach activity
A soccer team works with local businesses and the media to create school mediation programs
A local newspaper prints a human-interest story about a college volleyball player
ambush marketing
Generates public support for a team
Determine its strengths and weaknesses with each public
An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of
Free autographed baseballs are given to the first 100 attendees on little-league day
A pregame autograph and photo session for fans with the team's players
A community outreach activity
A soccer team works with local businesses and the media to create school mediation programs
A local newspaper prints a human-interest story about a college volleyball player
ambush marketing
Generates public support for a team
Determine its strengths and weaknesses with each public
Before a sport/event organization can create goals for each one of its fan bases, what must the organization do?
Free autographed baseballs are given to the first 100 attendees on little-league day
A pregame autograph and photo session for fans with the team's players
A community outreach activity
A soccer team works with local businesses and the media to create school mediation programs
A local newspaper prints a human-interest story about a college volleyball player
ambush marketing
Generates public support for a team
Determine its strengths and weaknesses with each public
Which of the following is an example of publicity in the sport/event industry
Free autographed baseballs are given to the first 100 attendees on little-league day
A pregame autograph and photo session for fans with the team's players
A community outreach activity
A soccer team works with local businesses and the media to create school mediation programs
A local newspaper prints a human-interest story about a college volleyball player
ambush marketing
Generates public support for a team
Determine its strengths and weaknesses with each public
Which of the following is an example of a sport/event community outreach project:
Free autographed baseballs are given to the first 100 attendees on little-league day
A pregame autograph and photo session for fans with the team's players
A community outreach activity
A soccer team works with local businesses and the media to create school mediation programs
A local newspaper prints a human-interest story about a college volleyball player
ambush marketing
Generates public support for a team
Determine its strengths and weaknesses with each public
Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town's summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike
Free autographed baseballs are given to the first 100 attendees on little-league day
A pregame autograph and photo session for fans with the team's players
A community outreach activity
A soccer team works with local businesses and the media to create school mediation programs
A local newspaper prints a human-interest story about a college volleyball player
ambush marketing
Generates public support for a team
Determine its strengths and weaknesses with each public
What is a benefit to a sports team of coordinating outreach projects with local community organizations?
Free autographed baseballs are given to the first 100 attendees on little-league day
A pregame autograph and photo session for fans with the team's players
A community outreach activity
A soccer team works with local businesses and the media to create school mediation programs
A local newspaper prints a human-interest story about a college volleyball player
ambush marketing
Generates public support for a team
Determine its strengths and weaknesses with each public
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