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The four main promotional activities are
global brands
pipeline
a new product is introduced and managers set a relatively high introductory price
advertising, personal selling, publicity, and sales promotion
a very low-priced item used to attract customers
generic
observational research
department store
A loss leader is
global brands
pipeline
a new product is introduced and managers set a relatively high introductory price
advertising, personal selling, publicity, and sales promotion
a very low-priced item used to attract customers
generic
observational research
department store
Skim pricing occurs when
global brands
pipeline
a new product is introduced and managers set a relatively high introductory price
advertising, personal selling, publicity, and sales promotion
a very low-priced item used to attract customers
generic
observational research
department store
Movement of liquids between two connecting countries would be performed best by
global brands
pipeline
a new product is introduced and managers set a relatively high introductory price
advertising, personal selling, publicity, and sales promotion
a very low-priced item used to attract customers
generic
observational research
department store
Kodak and Sony are examples of
global brands
pipeline
a new product is introduced and managers set a relatively high introductory price
advertising, personal selling, publicity, and sales promotion
a very low-priced item used to attract customers
generic
observational research
department store
All of the following are examples of specialty stores except
global brands
pipeline
a new product is introduced and managers set a relatively high introductory price
advertising, personal selling, publicity, and sales promotion
a very low-priced item used to attract customers
generic
observational research
department store
A research method that measures consumer behavior is
global brands
pipeline
a new product is introduced and managers set a relatively high introductory price
advertising, personal selling, publicity, and sales promotion
a very low-priced item used to attract customers
generic
observational research
department store
A product that has no brand name, usually comes in a plain package or wrapper, and is often sold for less than a name brand product is a
global brands
pipeline
a new product is introduced and managers set a relatively high introductory price
advertising, personal selling, publicity, and sales promotion
a very low-priced item used to attract customers
generic
observational research
department store
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