NEW Marketing 4.09 - 4.12 part B

Match it! Select the correct answer from the pull down...Good luck!

What is an example of a marketing-research method that is used to collect primary data?

What is a common method of collecting research data that often involves the use of questionnaires?

Which of the following is a characteristic of unstructured observation:

What is an example of a secondary source of data that a business can obtain internally?

What research option usually answers questions related to how many?

A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use?

What is the most appropriate data-collection method to use when a business wants to determine how its employees interact with customers?

What type of research is intended to obtain detailed data about customers' opinions and experiences?