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What is an example of a marketing-research method that is used to collect primary data?
High flexibility
Customer survey
Often records a variety of behaviors
mail survey
quantitive
observational
Volume-tracking scanner
qualitative
What type of research is intended to obtain detailed data about customers' opinions and experiences?
High flexibility
Customer survey
Often records a variety of behaviors
mail survey
quantitive
observational
Volume-tracking scanner
qualitative
Which of the following is a characteristic of unstructured observation:
High flexibility
Customer survey
Often records a variety of behaviors
mail survey
quantitive
observational
Volume-tracking scanner
qualitative
What data-collection method can be used to obtain product information during the point-of-purchase process?
High flexibility
Customer survey
Often records a variety of behaviors
mail survey
quantitive
observational
Volume-tracking scanner
qualitative
What is the most appropriate data-collection method to use when a business wants to determine how its employees interact with customers?
High flexibility
Customer survey
Often records a variety of behaviors
mail survey
quantitive
observational
Volume-tracking scanner
qualitative
What is the advantage in using personal interviews to collect marketing data?
High flexibility
Customer survey
Often records a variety of behaviors
mail survey
quantitive
observational
Volume-tracking scanner
qualitative
What is a common method of collecting research data that often involves the use of questionnaires?
High flexibility
Customer survey
Often records a variety of behaviors
mail survey
quantitive
observational
Volume-tracking scanner
qualitative
What research option usually answers questions related to how many?
High flexibility
Customer survey
Often records a variety of behaviors
mail survey
quantitive
observational
Volume-tracking scanner
qualitative
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