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Which of the following is a characteristic of unstructured observation:
High flexibility
qualitative
Often records a variety of behaviors
mail survey
simple
sales report
quantitive
observational
What is the most appropriate data-collection method to use when a business wants to determine how its employees interact with customers?
High flexibility
qualitative
Often records a variety of behaviors
mail survey
simple
sales report
quantitive
observational
What is a common method of collecting research data that often involves the use of questionnaires?
High flexibility
qualitative
Often records a variety of behaviors
mail survey
simple
sales report
quantitive
observational
A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use?
High flexibility
qualitative
Often records a variety of behaviors
mail survey
simple
sales report
quantitive
observational
What type of research is intended to obtain detailed data about customers' opinions and experiences?
High flexibility
qualitative
Often records a variety of behaviors
mail survey
simple
sales report
quantitive
observational
What is an example of a secondary source of data that a business can obtain internally?
High flexibility
qualitative
Often records a variety of behaviors
mail survey
simple
sales report
quantitive
observational
What research option usually answers questions related to how many?
High flexibility
qualitative
Often records a variety of behaviors
mail survey
simple
sales report
quantitive
observational
What is the advantage in using personal interviews to collect marketing data?
High flexibility
qualitative
Often records a variety of behaviors
mail survey
simple
sales report
quantitive
observational
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