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What is an example of marketing information that a business could gather by surveying its customers?
The marketing environment is constantly changing
marketing-information management system.
inexpensive.
To customize its marketing efforts
cookie
Location of the company's market
profitability
Confidentiality
How can businesses use computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent?
The marketing environment is constantly changing
marketing-information management system.
inexpensive.
To customize its marketing efforts
cookie
Location of the company's market
profitability
Confidentiality
When a marketing-information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business's
The marketing environment is constantly changing
marketing-information management system.
inexpensive.
To customize its marketing efforts
cookie
Location of the company's market
profitability
Confidentiality
One advantage to marketing-information managers of using the Internet to do research and gather data is that the process is
The marketing environment is constantly changing
marketing-information management system.
inexpensive.
To customize its marketing efforts
cookie
Location of the company's market
profitability
Confidentiality
Which of the following is a technology tool that allows a business to observe a customer's Internet activities:
The marketing environment is constantly changing
marketing-information management system.
inexpensive.
To customize its marketing efforts
cookie
Location of the company's market
profitability
Confidentiality
What is an important ethical issue involved with the collection and use of marketing information?
The marketing environment is constantly changing
marketing-information management system.
inexpensive.
To customize its marketing efforts
cookie
Location of the company's market
profitability
Confidentiality
In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)
The marketing environment is constantly changing
marketing-information management system.
inexpensive.
To customize its marketing efforts
cookie
Location of the company's market
profitability
Confidentiality
Why do marketers continue to gather information?
The marketing environment is constantly changing
marketing-information management system.
inexpensive.
To customize its marketing efforts
cookie
Location of the company's market
profitability
Confidentiality
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