Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
Your company has asked you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend?
To track the number of times the user buys a product
At the beginning of your letter
No, businesses should not undertake any non-research activities involving data collected.
The marketing environment is constantly changing
Inventory records
To request an appointment
To customize its marketing efforts
Software that decision makers can use with minimum training
Why do marketers continue to gather information?
To track the number of times the user buys a product
At the beginning of your letter
No, businesses should not undertake any non-research activities involving data collected.
The marketing environment is constantly changing
Inventory records
To request an appointment
To customize its marketing efforts
Software that decision makers can use with minimum training
A major credit card company has hired a marketing-research firm to conduct a survey regarding the use of consumer credit. Would it be considered ethical to use the database information collected in a direct marketing campaign?
To track the number of times the user buys a product
At the beginning of your letter
No, businesses should not undertake any non-research activities involving data collected.
The marketing environment is constantly changing
Inventory records
To request an appointment
To customize its marketing efforts
Software that decision makers can use with minimum training
Why do many businesses place a cookie on a user's hard drive when the user visits the business's web site?
To track the number of times the user buys a product
At the beginning of your letter
No, businesses should not undertake any non-research activities involving data collected.
The marketing environment is constantly changing
Inventory records
To request an appointment
To customize its marketing efforts
Software that decision makers can use with minimum training
What is a reason why a businessperson might write a letter of inquiry?
To track the number of times the user buys a product
At the beginning of your letter
No, businesses should not undertake any non-research activities involving data collected.
The marketing environment is constantly changing
Inventory records
To request an appointment
To customize its marketing efforts
Software that decision makers can use with minimum training
How can businesses use computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent?
To track the number of times the user buys a product
At the beginning of your letter
No, businesses should not undertake any non-research activities involving data collected.
The marketing environment is constantly changing
Inventory records
To request an appointment
To customize its marketing efforts
Software that decision makers can use with minimum training
When writing a letter of inquiry, when should you identify the purpose of your letter?
To track the number of times the user buys a product
At the beginning of your letter
No, businesses should not undertake any non-research activities involving data collected.
The marketing environment is constantly changing
Inventory records
To request an appointment
To customize its marketing efforts
Software that decision makers can use with minimum training
What is an internal source of marketing information for a business?
To track the number of times the user buys a product
At the beginning of your letter
No, businesses should not undertake any non-research activities involving data collected.
The marketing environment is constantly changing
Inventory records
To request an appointment
To customize its marketing efforts
Software that decision makers can use with minimum training
Check it!