What is a reason why a businessperson might write a letter of inquiry?

When writing a letter of inquiry, when should you identify the purpose of your letter?

In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)

Which characteristic of useful marketing information is represented by the statement The benefits of using the information should be greater than the expense of gathering the data used to generate this information?

Your company has asked you to make recommendations for new hardware and software to replace the existing marketing-information system. What should you recommend?

What is an internal source of marketing information for a business?

What is an example of marketing information that a business could gather by surveying its customers?

A major credit card company has hired a marketing-research firm to conduct a survey regarding the use of consumer credit. Would it be considered ethical to use the database information collected in a direct marketing campaign?

How can researchers protect the integrity of the marketing information they collect?

Why do marketers continue to gather information?

What is an important ethical issue involved with the collection and use of marketing information?

So a business can retrieve current customer and internal marketing information from a central location, it may use which of the following technological tools:

How can businesses use computerized databases to sort and organize information about customers' purchases, brand preferences, and dollar amounts spent?

How can using a database to track its customers' preferences and buying habits help a business?

Which of the following is a technology tool that allows a business to observe a customer's Internet activities:

When a marketing-information management system compares financial information from one time period with the financial data from another time period, it provides a picture of the business's

One advantage to marketing-information managers of using the Internet to do research and gather data is that the process is

Why do many businesses place a cookie on a user's hard drive when the user visits the business's web site?

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