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Which of the following is an aspect of channel management that impacts customer service?
A bottle of shampoo
Threatening to stop using a supplier unless given major concessions
Involvement of agents
Timeliness
In the order of importance
It needs to maintain tight control over a product.
Producer to agent to retailer to consumer
Global positioning system
How should the information be presented when writing informational messages?
A bottle of shampoo
Threatening to stop using a supplier unless given major concessions
Involvement of agents
Timeliness
In the order of importance
It needs to maintain tight control over a product.
Producer to agent to retailer to consumer
Global positioning system
Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
A bottle of shampoo
Threatening to stop using a supplier unless given major concessions
Involvement of agents
Timeliness
In the order of importance
It needs to maintain tight control over a product.
Producer to agent to retailer to consumer
Global positioning system
When is it best for a business to use an exclusive distribution pattern?
A bottle of shampoo
Threatening to stop using a supplier unless given major concessions
Involvement of agents
Timeliness
In the order of importance
It needs to maintain tight control over a product.
Producer to agent to retailer to consumer
Global positioning system
Which of the following would probably use a longer channel of distribution than the others:
A bottle of shampoo
Threatening to stop using a supplier unless given major concessions
Involvement of agents
Timeliness
In the order of importance
It needs to maintain tight control over a product.
Producer to agent to retailer to consumer
Global positioning system
What factor could determine legal ownership of goods in the distribution process?
A bottle of shampoo
Threatening to stop using a supplier unless given major concessions
Involvement of agents
Timeliness
In the order of importance
It needs to maintain tight control over a product.
Producer to agent to retailer to consumer
Global positioning system
What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A bottle of shampoo
Threatening to stop using a supplier unless given major concessions
Involvement of agents
Timeliness
In the order of importance
It needs to maintain tight control over a product.
Producer to agent to retailer to consumer
Global positioning system
What is an example of a large business using coercion in the distribution channel?
A bottle of shampoo
Threatening to stop using a supplier unless given major concessions
Involvement of agents
Timeliness
In the order of importance
It needs to maintain tight control over a product.
Producer to agent to retailer to consumer
Global positioning system
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