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How do channel members add value to a product?
Wholesalers usually buy in large quantity
Communicate effectively
Some businesses have the capacity to distribute most or all of their products through the internet.
By performing certain channel activities expertly
Ideal market exposure
A bottle of shampoo
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
Dual distribution
Which of the following is an example of distributing goods through a gray-market strategy?
Wholesalers usually buy in large quantity
Communicate effectively
Some businesses have the capacity to distribute most or all of their products through the internet.
By performing certain channel activities expertly
Ideal market exposure
A bottle of shampoo
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
Dual distribution
What do marketers want to achieve by determining distribution intensity?
Wholesalers usually buy in large quantity
Communicate effectively
Some businesses have the capacity to distribute most or all of their products through the internet.
By performing certain channel activities expertly
Ideal market exposure
A bottle of shampoo
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
Dual distribution
What is one action that customer service can take to facilitate order processing?
Wholesalers usually buy in large quantity
Communicate effectively
Some businesses have the capacity to distribute most or all of their products through the internet.
By performing certain channel activities expertly
Ideal market exposure
A bottle of shampoo
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
Dual distribution
What statement is true about technology in relation to channel management?
Wholesalers usually buy in large quantity
Communicate effectively
Some businesses have the capacity to distribute most or all of their products through the internet.
By performing certain channel activities expertly
Ideal market exposure
A bottle of shampoo
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
Dual distribution
What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?
Wholesalers usually buy in large quantity
Communicate effectively
Some businesses have the capacity to distribute most or all of their products through the internet.
By performing certain channel activities expertly
Ideal market exposure
A bottle of shampoo
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
Dual distribution
Which of the following would probably use a longer channel of distribution than the others:
Wholesalers usually buy in large quantity
Communicate effectively
Some businesses have the capacity to distribute most or all of their products through the internet.
By performing certain channel activities expertly
Ideal market exposure
A bottle of shampoo
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
Dual distribution
What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
Wholesalers usually buy in large quantity
Communicate effectively
Some businesses have the capacity to distribute most or all of their products through the internet.
By performing certain channel activities expertly
Ideal market exposure
A bottle of shampoo
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
Dual distribution
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