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NEW Marketing 3.07 - 3.09
Test Description: 3.07 - 3.09
Instructions: Answer all questions to get your test result.
1) What example demonstrates the use of satellite tracking within a distribution channel?
A
A computer system performs warehouse functions that are usually executed by humans.
B
An inventory specialist enters product status information into a handheld electronic device.
C
A dispatcher has current knowledge of a delivery truck's location and destination.
D
A technological system creates an efficient routing plan for transportation companies
2) What do marketers want to achieve by determining distribution intensity?
A
Total market saturation
B
Perfect market balance
C
Complete market coverage
D
Ideal market exposure
3) How do channel members add value to a product?
A
By making the product more costly
B
By performing certain channel activities expertly
C
By making the product available in all locations
D
By pursuing individual goals
4) What is one action that customer service can take to facilitate order processing?
A
Communicate effectively
B
Monitor inventory
C
Negotiate aggressively
D
Oversee assembly
5) Which of the following is an aspect of channel management that impacts customer service?
A
Protectionism
B
Timeliness
C
Advertising
D
Taxes
6) Which of the following would probably use a longer channel of distribution than the others:
A
A bottle of shampoo
B
An airplane
C
A printing press
D
A baby duck
7) What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A
Producer to wholesaler to retailer to consumer
B
Producer to agent to retailer to consumer
C
Producer to retailer to consumer
D
Producer to consumer
8) Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
A
Global positioning system
B
CB radio system
C
Video frequency technology
D
Image scanning technology
9) Which situation hinders a business's ability to provide quality customer service?
A
Supply channel has high flexibility levels
B
Distribution patterns are operational.
C
Vendor consistently has back orders.
D
Post-sale support is responsive.
10) What statement is true about technology in relation to channel management?
A
Some businesses have the capacity to distribute most or all of their products through the internet.
B
Technological advancements generally require businesses to increase the number of intermediaries they use.
C
For most businesses, technology makes it more difficult to monitor the channel members' activities.
D
Because technology continues to evolve, vertical conflict among channel memners is occurring less often.
11) What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
A
It enables them to control channel activities.
B
Wholesalers usually buy in large quantity
C
It enables them to reach large retailers directly.
D
Wholesalers do not take title to the goods.
12) When is it best for a business to use an exclusive distribution pattern?
A
It wants the product to be available in all possible locations
B
It chooses to eliminate intermediaries.
C
It needs to maintain tight control over a product.
D
It prefers to have its intermediaries promote the product.
13) What factor could determine legal ownership of goods in the distribution process?
A
Involvement of agents
B
Availability of the product
C
Country in which the product is produced
D
Physical characteristics of the product
14) What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?
A
Restricted sales territories
B
Tying agreements
C
Dual distribution
D
Exclusive dealing
15) In which situation might exclusive distribution be considered a legal arrangement?
A
A manufacturer assigns an exclusive territory to restrict competition
B
A distributor requires a customer to buy all of its products to obtain one product
C
A franchisor requires a franchisee to sell only the franchisor's products.
D
A business prevents a competitor's product from entering the market
16) What is an example of a large business using coercion in the distribution channel?
A
Requiring a specific type of packaging material
B
Threatening to stop using a supplier unless given major concessions
C
Returning shipments without proper authorization
D
Buying products from unauthorized intermediaries
17) Which of the following is an example of distributing goods through a gray-market strategy?
A
An Asian-based company establishes an Internet website to sell its cleaning products directly to European consumers.
B
A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.
C
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
D
A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership.
18) What is an example of a topic that would be addressed in an informational message?
A
Request for payment on a past-due account
B
Date and time of an appointment with customer
C
Invitation to speak at a national conference
D
Charitable appeal for a corporate donation
19) How should the information be presented when writing informational messages?
A
In a conversational way
B
In a nonspecific manner
C
In the order of importance
D
In the shortest way possible
*select an answer for all questions
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