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After event organizers released information to the press that a well-known country singer will perform at an upcoming fundraiser, ticket sales for the event increased dramatically. This situation exemplifies how a celebrity appearance can
A rock star signs copies of his/her latest CD at a store's grand opening.
their sales will likely increase.
stimulate interest in an event
Bella Marie, a well-known international fashion model
1/2 page four-color
develop a list of local businesses to contact.
advertisement specifications.
rider terms.
Which of the following is an example of a business using a celebrity's appearance to attract customers to an event:
A rock star signs copies of his/her latest CD at a store's grand opening.
their sales will likely increase.
stimulate interest in an event
Bella Marie, a well-known international fashion model
1/2 page four-color
develop a list of local businesses to contact.
advertisement specifications.
rider terms.
To sell advertising space in an event program, the first thing Kyle should do is
A rock star signs copies of his/her latest CD at a store's grand opening.
their sales will likely increase.
stimulate interest in an event
Bella Marie, a well-known international fashion model
1/2 page four-color
develop a list of local businesses to contact.
advertisement specifications.
rider terms.
Camille is developing a rate card for advertising space in her school's yearbook. Which of the following layouts is the most expensive for advertisers to purchase?
A rock star signs copies of his/her latest CD at a store's grand opening.
their sales will likely increase.
stimulate interest in an event
Bella Marie, a well-known international fashion model
1/2 page four-color
develop a list of local businesses to contact.
advertisement specifications.
rider terms.
When selling advertising space in sport/event programs, it is important for marketers to give their customers the
A rock star signs copies of his/her latest CD at a store's grand opening.
their sales will likely increase.
stimulate interest in an event
Bella Marie, a well-known international fashion model
1/2 page four-color
develop a list of local businesses to contact.
advertisement specifications.
rider terms.
A charity organization is holding a fundraising event in New York. The event will include a dinner prepared by the chef of a five-star restaurant and an upscale style show. To generate interest, the event organizers plan to have a celebrity serve as
A rock star signs copies of his/her latest CD at a store's grand opening.
their sales will likely increase.
stimulate interest in an event
Bella Marie, a well-known international fashion model
1/2 page four-color
develop a list of local businesses to contact.
advertisement specifications.
rider terms.
When making appearances at special events, a well-known rock star asks that the event organizer to pay for the air travel, lodging, and meals for his/her band and back-up singers. These requirements are examples of
A rock star signs copies of his/her latest CD at a store's grand opening.
their sales will likely increase.
stimulate interest in an event
Bella Marie, a well-known international fashion model
1/2 page four-color
develop a list of local businesses to contact.
advertisement specifications.
rider terms.
Author Randall McPeak's new thriller, Race to the End of Time, was recently released. McPeak's publisher arranged for him to do book signings and readings at several bookstores across the country. The author's appearances help the bookstore
A rock star signs copies of his/her latest CD at a store's grand opening.
their sales will likely increase.
stimulate interest in an event
Bella Marie, a well-known international fashion model
1/2 page four-color
develop a list of local businesses to contact.
advertisement specifications.
rider terms.
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