NEW SEM 3.06 - 3.08 part B

Match it! Select the correct answer from the pull down...Good luck!

Which of the following is a qualitative media factor used in the selection of promotional media:

An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?

A sport/event organization can determine advertising reach of a magazine by analyzing the publication's

A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what type of promotion?

Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area:

The cost to a business of radio spots will vary with the

A business owner saved money by contracting with the local newspaper to purchase a series of ads over a period of time which entitled the business to a

What is the most appropriate media-scheduling strategy for advertising food and other frequently purchased items?