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A business owner who wants to obtain a reduced rate for a series of local radio commercials might contract for what type of promotion?
Continuous
Package
preferred-position
45
33
number of listeners being reached.
487.5
visibility.
An important factor in determining rates for outdoor advertising is its
Continuous
Package
preferred-position
45
33
number of listeners being reached.
487.5
visibility.
An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP?
Continuous
Package
preferred-position
45
33
number of listeners being reached.
487.5
visibility.
The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target
Continuous
Package
preferred-position
45
33
number of listeners being reached.
487.5
visibility.
Businesses generally pay more for newspaper advertisements when purchasing space at a _________ rate.
Continuous
Package
preferred-position
45
33
number of listeners being reached.
487.5
visibility.
What is the percentage of reach for a local radio sporting-goods advertisement if the target audience is 875,000 18-30-year-old males and 393,750 of the target audience is exposed to the message?
Continuous
Package
preferred-position
45
33
number of listeners being reached.
487.5
visibility.
The cost to a business of radio spots will vary with the
Continuous
Package
preferred-position
45
33
number of listeners being reached.
487.5
visibility.
What is the most appropriate media-scheduling strategy for advertising food and other frequently purchased items?
Continuous
Package
preferred-position
45
33
number of listeners being reached.
487.5
visibility.
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