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Which of the following is a disadvantage of using direct-mail letters as a form of promotion:
To the company
develop copy that is in more detail than that in print advertisements
Many people think of the letters as junk mail to be discarded without opening.
measurable
locate relevant information.
Space is limited
break the text into short, manageable sections with many headlines.
aim the message to specific customers.
When an advertising agency develops content for a client's web site, the writer should format the text so it is easy for the web site's visitors to
To the company
develop copy that is in more detail than that in print advertisements
Many people think of the letters as junk mail to be discarded without opening.
measurable
locate relevant information.
Space is limited
break the text into short, manageable sections with many headlines.
aim the message to specific customers.
When writing information to post on web sites, Internet businesses should
To the company
develop copy that is in more detail than that in print advertisements
Many people think of the letters as junk mail to be discarded without opening.
measurable
locate relevant information.
Space is limited
break the text into short, manageable sections with many headlines.
aim the message to specific customers.
One advantage of writing direct-mail letters that include coupons or reply cards is that the result of the advertising effort is
To the company
develop copy that is in more detail than that in print advertisements
Many people think of the letters as junk mail to be discarded without opening.
measurable
locate relevant information.
Space is limited
break the text into short, manageable sections with many headlines.
aim the message to specific customers.
When writing direct-mail advertising letters, the account executive responsible for promoting a team in the National Hockey League should
To the company
develop copy that is in more detail than that in print advertisements
Many people think of the letters as junk mail to be discarded without opening.
measurable
locate relevant information.
Space is limited
break the text into short, manageable sections with many headlines.
aim the message to specific customers.
One of the advantages of direct-mail advertising is that the advertiser can
To the company
develop copy that is in more detail than that in print advertisements
Many people think of the letters as junk mail to be discarded without opening.
measurable
locate relevant information.
Space is limited
break the text into short, manageable sections with many headlines.
aim the message to specific customers.
Why is it important for internet businesses to write content for their web-site home pages that is interesting as well as concise?
To the company
develop copy that is in more detail than that in print advertisements
Many people think of the letters as junk mail to be discarded without opening.
measurable
locate relevant information.
Space is limited
break the text into short, manageable sections with many headlines.
aim the message to specific customers.
What is the most ineffective way to address a piece of direct mail?
To the company
develop copy that is in more detail than that in print advertisements
Many people think of the letters as junk mail to be discarded without opening.
measurable
locate relevant information.
Space is limited
break the text into short, manageable sections with many headlines.
aim the message to specific customers.
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