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What do geographics, demographics, psychographics, and behavioral factors have in common?
private label brand
profits increase
toothpaste
jargon
Demographics
multi brand
True
They are methods that can be used to segment a market.
___________________________refer to statistics that describe a population in terms of personal characteristics such as race, gender, age and income level.
private label brand
profits increase
toothpaste
jargon
Demographics
multi brand
True
They are methods that can be used to segment a market.
Which type of branding promotes store loyalty?
private label brand
profits increase
toothpaste
jargon
Demographics
multi brand
True
They are methods that can be used to segment a market.
Strengths and weaknesses are internal factors that affect a business operation.
private label brand
profits increase
toothpaste
jargon
Demographics
multi brand
True
They are methods that can be used to segment a market.
A good example of a mass marketing campaign would be for
private label brand
profits increase
toothpaste
jargon
Demographics
multi brand
True
They are methods that can be used to segment a market.
Words that are used in a specific industry that may not be understood by those not in that industry are called _________.
private label brand
profits increase
toothpaste
jargon
Demographics
multi brand
True
They are methods that can be used to segment a market.
Thinking of the branding strategies, which one involves one manufacturer making more than one brand in order to target different markets.
private label brand
profits increase
toothpaste
jargon
Demographics
multi brand
True
They are methods that can be used to segment a market.
What is typically NOT true of the maturity stage of the product life cycle?
private label brand
profits increase
toothpaste
jargon
Demographics
multi brand
True
They are methods that can be used to segment a market.
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