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A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
testimonial
performance, coaches, and star athletes.
encourage sales
Attending a grand opening
table of contents
cross-promotion.
help pay for construction expenses.
acknowledge the event sponsors.
Which of the following is an example of a celebrity endorsing an event simply by being associated with it
testimonial
performance, coaches, and star athletes.
encourage sales
Attending a grand opening
table of contents
cross-promotion.
help pay for construction expenses.
acknowledge the event sponsors.
When designing an event program for a charity event, it is important to
testimonial
performance, coaches, and star athletes.
encourage sales
Attending a grand opening
table of contents
cross-promotion.
help pay for construction expenses.
acknowledge the event sponsors.
Team-related factors that affect brand equity include
testimonial
performance, coaches, and star athletes.
encourage sales
Attending a grand opening
table of contents
cross-promotion.
help pay for construction expenses.
acknowledge the event sponsors.
What should be included in an event program if it is longer than four pages?
testimonial
performance, coaches, and star athletes.
encourage sales
Attending a grand opening
table of contents
cross-promotion.
help pay for construction expenses.
acknowledge the event sponsors.
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
testimonial
performance, coaches, and star athletes.
encourage sales
Attending a grand opening
table of contents
cross-promotion.
help pay for construction expenses.
acknowledge the event sponsors.
The ultimate purpose of branding in sport/event marketing is to
testimonial
performance, coaches, and star athletes.
encourage sales
Attending a grand opening
table of contents
cross-promotion.
help pay for construction expenses.
acknowledge the event sponsors.
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
testimonial
performance, coaches, and star athletes.
encourage sales
Attending a grand opening
table of contents
cross-promotion.
help pay for construction expenses.
acknowledge the event sponsors.
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