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Sports marketers have an advantage over all other types of licensors in the international marketplace because
sports are universally appealing.
trademarked property
provides exclusivity and has potential to maximize exposure.
help pay for construction expenses.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Attending a grand opening
naming rights
brand awareness
The basis for licensing process is
sports are universally appealing.
trademarked property
provides exclusivity and has potential to maximize exposure.
help pay for construction expenses.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Attending a grand opening
naming rights
brand awareness
Which of the following is an example of a celebrity endorsing an event simply by being associated with it
sports are universally appealing.
trademarked property
provides exclusivity and has potential to maximize exposure.
help pay for construction expenses.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Attending a grand opening
naming rights
brand awareness
Which of the following statements is true regarding sports marketing:
sports are universally appealing.
trademarked property
provides exclusivity and has potential to maximize exposure.
help pay for construction expenses.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Attending a grand opening
naming rights
brand awareness
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
sports are universally appealing.
trademarked property
provides exclusivity and has potential to maximize exposure.
help pay for construction expenses.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Attending a grand opening
naming rights
brand awareness
What might a sports organization offer a business to encourage that business to sponsor an event?
sports are universally appealing.
trademarked property
provides exclusivity and has potential to maximize exposure.
help pay for construction expenses.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Attending a grand opening
naming rights
brand awareness
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
sports are universally appealing.
trademarked property
provides exclusivity and has potential to maximize exposure.
help pay for construction expenses.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Attending a grand opening
naming rights
brand awareness
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
sports are universally appealing.
trademarked property
provides exclusivity and has potential to maximize exposure.
help pay for construction expenses.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Attending a grand opening
naming rights
brand awareness
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