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NEW SEM 1.06
Test Description: 1.06
Instructions: Answer all questions to get your test result.
1) A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
A
testimonial
B
interview
C
personal observation
D
sales presentation
2) The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
A
marketing research
B
brand awareness
C
financial accountability.
D
image extension.
3) A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
A
encourage fans to attend sports events.
B
create publicity for the new facility.
C
help pay for construction expenses.
D
honor a former student-athlete.
4) Sports marketers have an advantage over all other types of licensors in the international marketplace because
A
foreign countries are usually wealthy.
B
they already make so much money in the U.S. market.
C
soccer is so popular.
D
sports are universally appealing.
5) What are royalties?
A
A percentage of actual sales
B
A percentage of union dues
C
A percentage of taxe
D
A percentage of expected sales
6) What should be included in an event program if it is longer than four pages?
A
Satisfaction survey
B
statement of organizers
C
table of contents
D
local news articles
7) When designing an event program for a charity event, it is important to
A
acknowledge the event sponsors.
B
offer free admission coupons to other events
C
provide product samples.
D
include the printing costs on the back cover.
8) Which of the following is an example of a celebrity endorsing an event simply by being associated with it
A
Appearing in a print ad
B
saying a tournament is great
C
Attending a grand opening
D
Cheering for a football team
9) Team-related factors that affect brand equity include
A
star athletes, schedule, and tradition.
B
schedule, coaches, and reputation.
C
tradition, performance, and star athletes.
D
performance, coaches, and star athletes.
10) The basis for licensing process is
A
the fans.
B
trademarked property
C
manufacturing
D
sponsorship
11) What might a sports organization offer a business to encourage that business to sponsor an event?
A
naming rights
B
partial ownership
C
free advertising
D
percent of profits
12) Athletes are often considered to be particularly effective promoting products related to their
A
education.
B
sport
C
background
D
lifestyle
13) The ultimate purpose of branding in sport/event marketing is to
A
obtain a sponsor
B
create awareness
C
encourage sales
D
identify the retailer.
14) Which of the following statements is true regarding sports marketing:
A
Corporations sponsor sporting events to decrease their brand recognition.
B
Sports marketing encompasses only the radio and television media.
C
The use of high-profile athletes to endorse products does not increase brand recognition.
D
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
15) Which of the following is an example of a licensed product:
A
Converse shoes
B
NASCAR earrings
C
Buick invitational golf tournament
D
Wheaties cereal box featuring an athlete
16) A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
A
is the least expensive way to create name recognition.
B
provides exclusivity and has potential to maximize exposure.
C
usually increases spectator fan-base loyalty levels.
D
reduces the need to engage in other promotional activities.
17) A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
A
cross-promotion.
B
Public relations
C
personal selling
D
team-building
*select an answer for all questions
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