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NEW SEM 1.06
Test Description: 1.06
Instructions: Answer all questions to get your test result.
1) A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
A
personal observation
B
sales presentation
C
interview
D
testimonial
2) The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
A
image extension.
B
marketing research
C
financial accountability.
D
brand awareness
3) A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
A
create publicity for the new facility.
B
honor a former student-athlete.
C
encourage fans to attend sports events.
D
help pay for construction expenses.
4) Sports marketers have an advantage over all other types of licensors in the international marketplace because
A
soccer is so popular.
B
foreign countries are usually wealthy.
C
sports are universally appealing.
D
they already make so much money in the U.S. market.
5) What are royalties?
A
A percentage of union dues
B
A percentage of actual sales
C
A percentage of expected sales
D
A percentage of taxe
6) What should be included in an event program if it is longer than four pages?
A
local news articles
B
Satisfaction survey
C
table of contents
D
statement of organizers
7) When designing an event program for a charity event, it is important to
A
include the printing costs on the back cover.
B
acknowledge the event sponsors.
C
offer free admission coupons to other events
D
provide product samples.
8) Which of the following is an example of a celebrity endorsing an event simply by being associated with it
A
Appearing in a print ad
B
Attending a grand opening
C
saying a tournament is great
D
Cheering for a football team
9) Team-related factors that affect brand equity include
A
schedule, coaches, and reputation.
B
performance, coaches, and star athletes.
C
tradition, performance, and star athletes.
D
star athletes, schedule, and tradition.
10) The basis for licensing process is
A
sponsorship
B
manufacturing
C
trademarked property
D
the fans.
11) What might a sports organization offer a business to encourage that business to sponsor an event?
A
percent of profits
B
free advertising
C
partial ownership
D
naming rights
12) Athletes are often considered to be particularly effective promoting products related to their
A
lifestyle
B
background
C
education.
D
sport
13) The ultimate purpose of branding in sport/event marketing is to
A
identify the retailer.
B
encourage sales
C
create awareness
D
obtain a sponsor
14) Which of the following statements is true regarding sports marketing:
A
Sports marketing encompasses only the radio and television media.
B
The use of high-profile athletes to endorse products does not increase brand recognition.
C
Corporations sponsor sporting events to decrease their brand recognition.
D
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
15) Which of the following is an example of a licensed product:
A
Wheaties cereal box featuring an athlete
B
NASCAR earrings
C
Converse shoes
D
Buick invitational golf tournament
16) A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
A
reduces the need to engage in other promotional activities.
B
usually increases spectator fan-base loyalty levels.
C
provides exclusivity and has potential to maximize exposure.
D
is the least expensive way to create name recognition.
17) A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of
A
personal selling
B
cross-promotion.
C
team-building
D
Public relations
*select an answer for all questions
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