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What type of marketing information might a business obtain by monitoring sales invoices?
sales report
advertising media
customer profiles
concert attendees
sales reports
spectators
price lists
it can be incomplete
Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
sales report
advertising media
customer profiles
concert attendees
sales reports
spectators
price lists
it can be incomplete
What is an example of a secondary source of data that a sport/event marketer can obtain internally?
sales report
advertising media
customer profiles
concert attendees
sales reports
spectators
price lists
it can be incomplete
What internal records do many businesses monitor in order to obtain useful marketing information?
sales report
advertising media
customer profiles
concert attendees
sales reports
spectators
price lists
it can be incomplete
One type of sport/event marketing information is information that is obtained from
sales report
advertising media
customer profiles
concert attendees
sales reports
spectators
price lists
it can be incomplete
What type of competitor information is important for sport/event organizations to maintain in a database?
sales report
advertising media
customer profiles
concert attendees
sales reports
spectators
price lists
it can be incomplete
A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
sales report
advertising media
customer profiles
concert attendees
sales reports
spectators
price lists
it can be incomplete
A database of competitor information often contains information about the competitor's
sales report
advertising media
customer profiles
concert attendees
sales reports
spectators
price lists
it can be incomplete
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