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SEM I - 2.04, 2.05, 2.06
Test Description: Marketing Information Management
Instructions: Answer all questions to get your test result.
1) To know what websites and advertisements visitors see, sports and event e-marketers would check
A
test files
B
internet service providers
C
direct delivery programs
D
clickstream data
2) Which of the following is a secondary source of sport/event information
A
demographic reports
B
telephone surveys
C
accounting records
D
government sources
3) A sport/event organization that wants to obtain information about the population in a certain geographic location might use
A
government sources
B
personal questionnaires
C
primary databases
D
telephone surveys
4) What is an example of a secondary source of data that a sport/event marketer can obtain internally?
A
trade journal
B
government website
C
magtazine article
D
sales report
5) What type of competitor information is important for sport/event organizations to maintain in a database?
A
demographics
B
price lists
C
consumption
D
market price
6) Which of the following might a sport/event organization search to obtain marketing information
A
foundations
B
media
C
Internet
D
newsletter
7) Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
A
debit receipts
B
expense reports
C
comment cards
D
credit reports
8) Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
A
to compile regulatory data
B
to prioritize investment goals
C
to analyze product performance
D
to review employment trends
9) A database of competitor information often contains information about the competitor's
A
budget structure
B
creative strategy
C
advertising media
D
production techniques
10) What type of marketing information might a business obtain by monitoring sales invoices?
A
service tactics
B
sales territory
C
profit margin
D
customer profiles
11) A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
A
it can be time-consuming
B
it can be incomplete
C
it can be out of date
D
it can be costly
12) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
youth magazine
B
national news outlet
C
government census
D
sporting goods association
13) What internal records do many businesses monitor in order to obtain useful marketing information?
A
industry projections
B
trade journals
C
print advertisements
D
sales reports
14) Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
A
facility managers
B
concession vendors
C
event ushers
D
concert attendees
15) One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
A
reading industry publications
B
collecting promotional literature
C
viewing competitiors' websites
D
surveying club members
16) One type of sport/event marketing information is information that is obtained from
A
coaches
B
referees
C
spectators
D
managers
17) Primary research includes collecting data for
A
understanding ecomomic cycles
B
marketers across the industry to use
C
the current research project
D
informational purposes
*select an answer for all questions
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