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The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base. What should companies use to reduce the possibility of bias?
Random sampling
Helps them to select appropriate products
simple
deceptive advertising.
Product promotion
Exploratory
To demonstrate the organization's role in community affairs
Information can be communicated by more venues, and messages can be customized.
What type of promotion is depicted by a business's one-time announcement of its half price sale in the local newspaper?
Random sampling
Helps them to select appropriate products
simple
deceptive advertising.
Product promotion
Exploratory
To demonstrate the organization's role in community affairs
Information can be communicated by more venues, and messages can be customized.
A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use?
Random sampling
Helps them to select appropriate products
simple
deceptive advertising.
Product promotion
Exploratory
To demonstrate the organization's role in community affairs
Information can be communicated by more venues, and messages can be customized.
How have technological advancements enhanced a small business's ability to promote its products?
Random sampling
Helps them to select appropriate products
simple
deceptive advertising.
Product promotion
Exploratory
To demonstrate the organization's role in community affairs
Information can be communicated by more venues, and messages can be customized.
Some governments regulate promotional activities in their countries to protect consumers from
Random sampling
Helps them to select appropriate products
simple
deceptive advertising.
Product promotion
Exploratory
To demonstrate the organization's role in community affairs
Information can be communicated by more venues, and messages can be customized.
What type of research would a business conduct if it wanted to identify potential issues or opportunities?
Random sampling
Helps them to select appropriate products
simple
deceptive advertising.
Product promotion
Exploratory
To demonstrate the organization's role in community affairs
Information can be communicated by more venues, and messages can be customized.
How does promotion benefit customers?
Random sampling
Helps them to select appropriate products
simple
deceptive advertising.
Product promotion
Exploratory
To demonstrate the organization's role in community affairs
Information can be communicated by more venues, and messages can be customized.
What is an objective of institutional advertising?
Random sampling
Helps them to select appropriate products
simple
deceptive advertising.
Product promotion
Exploratory
To demonstrate the organization's role in community affairs
Information can be communicated by more venues, and messages can be customized.
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