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What form of promotion is generally emphasized for complex, technical products sold to industrial users?
descriptive
Sales report
Exploratory
deceptive advertising.
To demonstrate the organization's role in community affairs
Company news release
Personal selling
simple
What is an example of publicity?
descriptive
Sales report
Exploratory
deceptive advertising.
To demonstrate the organization's role in community affairs
Company news release
Personal selling
simple
Some governments regulate promotional activities in their countries to protect consumers from
descriptive
Sales report
Exploratory
deceptive advertising.
To demonstrate the organization's role in community affairs
Company news release
Personal selling
simple
What type of research would a business conduct if it wanted to identify potential issues or opportunities?
descriptive
Sales report
Exploratory
deceptive advertising.
To demonstrate the organization's role in community affairs
Company news release
Personal selling
simple
A university is considering changes to its business administration degree. To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors. What type of sampling did the university use?
descriptive
Sales report
Exploratory
deceptive advertising.
To demonstrate the organization's role in community affairs
Company news release
Personal selling
simple
A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country. What research design should it use?
descriptive
Sales report
Exploratory
deceptive advertising.
To demonstrate the organization's role in community affairs
Company news release
Personal selling
simple
What is an objective of institutional advertising?
descriptive
Sales report
Exploratory
deceptive advertising.
To demonstrate the organization's role in community affairs
Company news release
Personal selling
simple
What is an example of a secondary source of data that a business can obtain internally?
descriptive
Sales report
Exploratory
deceptive advertising.
To demonstrate the organization's role in community affairs
Company news release
Personal selling
simple
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