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How do channel members add value to a product?
It needs to maintain tight control over a product.
By performing certain channel activities expertly
Global positioning system
Ideal market exposure
Communicate effectively
A dispatcher has current knowledge of a delivery truck's location and destination
Vendor consistently has back orders.
A bottle of shampoo
When is it best for a business to use an exclusive distribution pattern?
It needs to maintain tight control over a product.
By performing certain channel activities expertly
Global positioning system
Ideal market exposure
Communicate effectively
A dispatcher has current knowledge of a delivery truck's location and destination
Vendor consistently has back orders.
A bottle of shampoo
What do marketers want to achieve by determining distribution intensity?
It needs to maintain tight control over a product.
By performing certain channel activities expertly
Global positioning system
Ideal market exposure
Communicate effectively
A dispatcher has current knowledge of a delivery truck's location and destination
Vendor consistently has back orders.
A bottle of shampoo
Which of the following would probably use a longer channel of distribution than the others:
It needs to maintain tight control over a product.
By performing certain channel activities expertly
Global positioning system
Ideal market exposure
Communicate effectively
A dispatcher has current knowledge of a delivery truck's location and destination
Vendor consistently has back orders.
A bottle of shampoo
Which situation hinders a business's ability to provide quality customer service?
It needs to maintain tight control over a product.
By performing certain channel activities expertly
Global positioning system
Ideal market exposure
Communicate effectively
A dispatcher has current knowledge of a delivery truck's location and destination
Vendor consistently has back orders.
A bottle of shampoo
Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
It needs to maintain tight control over a product.
By performing certain channel activities expertly
Global positioning system
Ideal market exposure
Communicate effectively
A dispatcher has current knowledge of a delivery truck's location and destination
Vendor consistently has back orders.
A bottle of shampoo
What example demonstrates the use of satellite tracking within a distribution channel?
It needs to maintain tight control over a product.
By performing certain channel activities expertly
Global positioning system
Ideal market exposure
Communicate effectively
A dispatcher has current knowledge of a delivery truck's location and destination
Vendor consistently has back orders.
A bottle of shampoo
What is one action that customer service can take to facilitate order processing?
It needs to maintain tight control over a product.
By performing certain channel activities expertly
Global positioning system
Ideal market exposure
Communicate effectively
A dispatcher has current knowledge of a delivery truck's location and destination
Vendor consistently has back orders.
A bottle of shampoo
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