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Marketing 3.07 - 3.08
Test Description: Marketing 3.07 - 3.08
Instructions: Answer all questions to get your test result.
1) What is one action that customer service can take to facilitate order processing?
A
Oversee assembly
B
Negotiate aggressively
C
Communicate effectively
D
Monitor inventory
2) When is it best for a business to use an exclusive distribution pattern?
A
It wants the product to be available in all possible locations.
B
It prefers to have its intermediaries promote the product.
C
It needs to maintain tight control over a product.
D
It chooses to eliminate intermediaries.
3) What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?
A
Restricted sales territories
B
Tying agreements
C
Exclusive dealing
D
Dual distribution
4) Which of the following is an aspect of channel management that impacts customer service?
A
Taxes
B
Advertising
C
Protectionism
D
Timeliness
5) In which situation might exclusive distribution be considered a legal arrangement?
A
A business prevents a competitor's product from entering the market.
B
A distributor requires a customer to buy all of its products to obtain one product.
C
A manufacturer assigns an exclusive territory to restrict competition.
D
A franchisor requires a franchisee to sell only the franchisor's products.
6) Which of the following is an example of distributing goods through a gray-market strategy?
A
A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership.
B
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
C
An Asian-based company establishes an Internet website to sell its cleaning products directly to European consumers.
D
A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.
7) Which of the following would probably use a longer channel of distribution than the others:
A
An airplane
B
A baby duck
C
A bottle of shampoo
D
A printing press
8) What factor could determine legal ownership of goods in the distribution process?
A
Physical characteristics of the product
B
Availability of the product
C
Involvement of agents
D
Country in which the product is produced
9) What do marketers want to achieve by determining distribution intensity?
A
Perfect market balance
B
Complete market coverage
C
Total market saturation
D
Ideal market exposure
10) Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
A
Global positioning system
B
Video frequency technology
C
Image scanning technology
D
CB radio system
11) What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
A
It enables them to control channel activities.
B
It enables them to reach large retailers directly
C
Wholesalers usually buy in large quantities..
D
Wholesalers do not take title to the goods.
12) What statement is true about technology in relation to channel management?
A
Technological advancements generally require businesses to increase the number of intermediaries they use.
B
Some businesses have the capacity to distribute most or all of their products through the internet.
C
For most businesses, technology makes it more difficult to monitor the channel members' activities.
D
Because technology continues to evolve, vertical conflict among channel memners is occurring less often.
13) What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A
Producer to consumer
B
Producer to retailer to consumer
C
Producer to wholesaler to retailer to consumer
D
Producer to agent to retailer to consumer
14) How do channel members add value to a product?
A
By performing certain channel activities expertly
B
By making the product available in all locations
C
By pursuing individual goals
D
By making the product more costly
15) Which situation hinders a business's ability to provide quality customer service?
A
Distribution patterns are operational.
B
Supply channel has high flexibility levels.
C
Vendor consistently has back orders.
D
Post-sale support is responsive.
16) What is an example of a large business using coercion in the distribution channel?
A
Returning shipments without proper authorization
B
Requiring a specific type of packaging material
C
Buying products from unauthorized intermediaries
D
Threatening to stop using a supplier unless given major concessions
17) What example demonstrates the use of satellite tracking within a distribution channel?
A
A computer system performs warehouse functions that are usually executed by humans.
B
A dispatcher has current knowledge of a delivery truck's location and destination
C
An inventory specialist enters product status information into a handheld electronic device.
D
A technological system creates an efficient routing plan for transportation companies.
*select an answer for all questions
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