Fashion Merchandising 6.02

Match it! Select the correct answer from the pull down...Good luck!

Cindy created a display featuring a Christmas tree centered in the window. She placed mannequins on each side of the tree. This illustrates:

Which promotional medium allows for only short, general messages but has the advantage of repetitive viewing?

Which is a goal of institutional advertising?

Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?

Which fashion advertising enables retailers to benefit from national circulation but generally requires professional preparation?

Old Navy inserts small brochures offering special merchandise to their charge customers into monthly credit card statements. This form of promotion is:

Which advertising medium is popular with consumers in homes, cars, and places of work, but has a short life and does not allow for visual impact?

Reebok places advertisements for their athletic shoes in Sports Illustrated. This is an example of: