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Dick's Sporting Goods uses foam board, tape, and wire to construct a display. Dick’s makes good use of:
8 p.m. until 11 p.m.
national advertising
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Leslie was shopping for back-to-school clothes. While in the mall, she noticed that the display windows of Abercrombie and Fitch were covered with American Red Cross posters. This is an example of which type of display?
8 p.m. until 11 p.m.
national advertising
emphasis
Build long-term patronage by customers
institutional
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Which principle of design is illustrated in a display that uses a spotlight to focus customer attention on a bridal gown?
8 p.m. until 11 p.m.
national advertising
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Cindy created a display featuring a Christmas tree centered in the window. She placed mannequins on each side of the tree. This illustrates:
8 p.m. until 11 p.m.
national advertising
emphasis
Build long-term patronage by customers
institutional
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video
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What is the prime time for television advertising?
8 p.m. until 11 p.m.
national advertising
emphasis
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Reebok places advertisements for their athletic shoes in Sports Illustrated. This is an example of:
8 p.m. until 11 p.m.
national advertising
emphasis
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institutional
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video
materials
Which is a goal of institutional advertising?
8 p.m. until 11 p.m.
national advertising
emphasis
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institutional
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What form of fashion promotion can attract customer attention near merchandise by using sound and movement?
8 p.m. until 11 p.m.
national advertising
emphasis
Build long-term patronage by customers
institutional
balance
video
materials
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