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The goal of promotion in the decline stage of the fashion cycle is to:
Promotional mix.
Gain customers’ loyalty with reduced prices.
Special events
Press release
Motivate customers and heighten their desire for merchandise.
Publicity.
Introduce trends and create interest in new merchandise.
Communicate with the largest target audience possible
Fashion shows and trunk shows are examples of:
Promotional mix.
Gain customers’ loyalty with reduced prices.
Special events
Press release
Motivate customers and heighten their desire for merchandise.
Publicity.
Introduce trends and create interest in new merchandise.
Communicate with the largest target audience possible
Which is a goal of fashion promotion?
Promotional mix.
Gain customers’ loyalty with reduced prices.
Special events
Press release
Motivate customers and heighten their desire for merchandise.
Publicity.
Introduce trends and create interest in new merchandise.
Communicate with the largest target audience possible
The combination of all types of communication used by a business to inform, persuade, or remind consumers about a company and/or its products is the:
Promotional mix.
Gain customers’ loyalty with reduced prices.
Special events
Press release
Motivate customers and heighten their desire for merchandise.
Publicity.
Introduce trends and create interest in new merchandise.
Communicate with the largest target audience possible
A written news story sent as publicity to a newspaper or magazine is a:
Promotional mix.
Gain customers’ loyalty with reduced prices.
Special events
Press release
Motivate customers and heighten their desire for merchandise.
Publicity.
Introduce trends and create interest in new merchandise.
Communicate with the largest target audience possible
In the rise stage of the fashion cycle, the intent of promotion is to: promotion is to:
Promotional mix.
Gain customers’ loyalty with reduced prices.
Special events
Press release
Motivate customers and heighten their desire for merchandise.
Publicity.
Introduce trends and create interest in new merchandise.
Communicate with the largest target audience possible
The type of promotion the business generally has the least control over is:
Promotional mix.
Gain customers’ loyalty with reduced prices.
Special events
Press release
Motivate customers and heighten their desire for merchandise.
Publicity.
Introduce trends and create interest in new merchandise.
Communicate with the largest target audience possible
During the introduction stage of the fashion cycle, the goal of promotion is to:
Promotional mix.
Gain customers’ loyalty with reduced prices.
Special events
Press release
Motivate customers and heighten their desire for merchandise.
Publicity.
Introduce trends and create interest in new merchandise.
Communicate with the largest target audience possible
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