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Fashion Merchandising 6.01
Test Description: Fashion merchandising 6.01
Instructions: Answer all questions to get your test result.
1) The type of promotion the business generally has the least control over is:
A
Outdoor signage.
B
Publicity.
C
Personal selling.
D
Direct mail.
2) In the rise stage of the fashion cycle, the intent of promotion is to: promotion is to:
A
Emphasize price promotion with large markdowns.
B
Introduce trends and create interest in new fashions
C
Gain customers’ loyalty with reduced prices.
D
Motivate customers and heighten their desire for merchandise.
3) The goal of promotion in the decline stage of the fashion cycle is to:
A
Introduce trends and create interest in new merchandise.
B
Gain customers’ loyalty with reduced prices.
C
Persuade consumers that the company’s version of the item is best.
D
Motivate customers and increase their desire for merchandise.
4) During the introduction stage of the fashion cycle, the goal of promotion is to:
A
Introduce trends and create interest in new merchandise.
B
Emphasize price promotion with large markdowns.
C
Gain customers’ loyalty with reduced prices.
D
Stress large markdowns.
5) Which form of promotion is expensive because it requires individuals to make contact with potential customers?
A
Press release
B
Personal selling
C
Advertising
D
Publicity
6) The goal of promotion at the peak of the fashion cycle is to:
A
Gain customers’ loyalty with reduced prices.
B
Emphasize price advantages with large markdowns.
C
Persuade consumers that the company’s version of the item is best
D
Motivate customers and increase their desire for goods.
7) A form of promotion that is free to manufacturers or retailers is:
A
Banner ads.
B
Supplemental.
C
Publicity
D
Cooperative advertising.
8) Showing customers how to wear and accessorize merchandise is a purpose of:
A
Publicity.
B
Visual merchandising.
C
Signage.
D
Banner advertising.
9) Which is a goal of fashion promotion?
A
Coordinate visual merchandising and financing
B
Assist in developing a firm’s promotion budget
C
Provide information to the employees
D
Communicate with the largest target audience possible
10) Which form of fashion promotion entices customers to enter the store and effectively presents the merchandise the store has to offer?
A
Advertising
B
Visual merchandising
C
Publicity
D
Personal selling
11) The form of promotion designed to complete the sale once a customer has been attracted to a business by advertising or special events is:
A
Outdoor signage.
B
Direct mail.
C
Personal selling
D
Publicity.
12) The combination of all types of communication used by a business to inform, persuade, or remind consumers about a company and/or its products is the:
A
Press kit.
B
Marketing mix.
C
Commercial mix.
D
Promotional mix.
13) The five stages of the fashion cycle include:
A
Start, growth, maturity, slowdown, and finish.
B
Introduction, rise, peak, decline, and obsolescence.
C
Beginning, growth, peak, decline, and obsolescence.
D
Introduction, peak, maturity, slowdown, and end.
14) Fashion shows and trunk shows are examples of:
A
Visual merchandising.
B
Cooperative advertising.
C
Special events
D
Signage.
15) A written news story sent as publicity to a newspaper or magazine is a:
A
Supplement
B
Press release
C
Cooperative advertisement.
D
Banner ad.
*select an answer for all questions
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