Fashion Merchandising 3.01

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Self magazine targets women who enjoy working out and living healthy. Which type of market segmentation do they employ?

If Victoria’s Secret were to put all customer purchases in pink and white bags with the Victoria’s Secret logo printed on the bag. This would be an example of which marketing mix element?

For which product would geographic segmentation MOST LIKELY be used?

The Farmer’s Daughter built a new distribution center to store merchandise featured in their mail- order catalog. This is a:

After shopping at Bath and Body Works, Casey completed a store comment card that she picked up at the register. This is an example of:

Jewelry stores emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?

Target sells apparel, accessories, cosmetics, and home furnishings. It is involved in:

For which product would psychographic segmentation MOST LIKELY be used?