Fashion Merchandising 3.01

Test Description: FM 3.01 Chapters 2 and 9

Instructions: Answer all questions to get your test result.

1) If Victoria’s Secret were to put all customer purchases in pink and white bags with the Victoria’s Secret logo printed on the bag. This would be an example of which marketing mix element?

2) Button manufacturers sell to apparel manufacturers. This is an example of which form of distribution?

3) Self magazine targets women who enjoy working out and living healthy. Which type of market segmentation do they employ?

4) Which marketing function is important because it determines how much profit a business will make?

5) The costs involved in distributing the product and conducting marketing research must be considered when determining:

6) Which is a basis for psychographic segmentation?

7) Ocean Threads decided to offer a new line of swim suits. Which marketing function does this represent?

8) After shopping at Bath and Body Works, Casey completed a store comment card that she picked up at the register. This is an example of:

9) Target sells apparel, accessories, cosmetics, and home furnishings. It is involved in:

10) For which product would geographic segmentation MOST LIKELY be used?

11) Daydreams Boutique placed a full-page ad in The Coastland Times. This is an example of which marketing mix element?

12) The Farmer’s Daughter built a new distribution center to store merchandise featured in their mail- order catalog. This is a:

13) What distribution path do most fashion items take?

14) For which product would psychographic segmentation MOST LIKELY be used?

15) Gray’s Department Store adds the Discover card as a customer payment option. This is an example of:

16) Jewelry stores emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?

17) Which question pertains to the product element of the marketing mix?


*select an answer for all questions

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