Sports Marketing Final Review

Match it! Select the correct answer from the pull down...Good luck!

A group of individuals within a larger market that share one or more characteristics is called a ___.

Paid communication between the product maker or seller and the audience or customer is ___.

Local business support amateur athletics because ___.

When a company wants to show its commitment to a community it may choose to ___.

Psychographics focuses on what kind of information?

Nike giving uniforms, shoes, and equipment to a college basketball team is an example of ___.

Which of the following whill help create a positive image for an athlete?

A legal right to reproduce a team's logo in exchange for payment is called a ___.