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Providing all information that allows consumers to make an informed buying decision.
Net profit
Full disclosure
Markdown
Cash discount
Cost of goods sold
Corrective advertising
Markup
False advertising
Advertising that violates the law.
Net profit
Full disclosure
Markdown
Cash discount
Cost of goods sold
Corrective advertising
Markup
False advertising
Amount added to the cost of goods sold to calculate a selling price.
Net profit
Full disclosure
Markdown
Cash discount
Cost of goods sold
Corrective advertising
Markup
False advertising
Amount by which the original selling price is reduced before sale.
Net profit
Full disclosure
Markdown
Cash discount
Cost of goods sold
Corrective advertising
Markup
False advertising
Reduction in price given for paying by a certain date.
Net profit
Full disclosure
Markdown
Cash discount
Cost of goods sold
Corrective advertising
Markup
False advertising
Difference between selling price and all costs and expenses.
Net profit
Full disclosure
Markdown
Cash discount
Cost of goods sold
Corrective advertising
Markup
False advertising
Advertising designed to change a false impression left by earlier misleading information.
Net profit
Full disclosure
Markdown
Cash discount
Cost of goods sold
Corrective advertising
Markup
False advertising
Cost to produce a product or buy it for resale.
Net profit
Full disclosure
Markdown
Cash discount
Cost of goods sold
Corrective advertising
Markup
False advertising
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