The Marketing Mix (Part II)

Match it! Select the correct answer from the pull down...Good luck!

Although television advertising is very effective, it is expensive and generally reaches too broad an audience for most businesses.

A press release is a written statement issued by the media to inform the public of an event or product.

Contests, coupons, free samples, and rebates are examples of

A disadvantage of radio advertising is that

In choosing an advertising medium, cost is the most important factor.

Newspaper advertising is good for small businesses becasue it targets a limited geographic area.

Publicity is free promotion that

Businesses can offer sales promotions as incentives to customers in order to increase sales.