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The Marketing Mix (Part II)
Test Description: The Marketing Mix (Promotion)
Instructions: Answer all questions to get your test result.
1) In choosing an advertising medium, cost is the most important factor.
A
False
B
True
2) A paid form of communication sent out by a business about a product or service is
A
publicity
B
sales promotion
C
a press release
D
advertising
3) A disadvantage of radio advertising is that
A
it is only an audio message
B
radio stations tend to attract a particular kind of listener
C
it is very expensive
D
it reaches too broad an audience to be effective
4) The main advantage of direct-mail is that
A
mailing lists for target markets are available for purchase
B
most people read items sent through the mail
C
none of these
D
the same advertisement can be used in a telephone directory
5) Publicity is free promotion that
A
is generated by media coverage
B
may involve staging an event or bringing in a celebrity
C
may be favorable or unfavorable
D
all of these
6) Contests, coupons, free samples, and rebates are examples of
A
telemarketing
B
publicity
C
sales promotion
D
advertising
7) Although television advertising is very effective, it is expensive and generally reaches too broad an audience for most businesses.
A
True
B
False
8) Newspaper advertising is good for small businesses becasue it targets a limited geographic area.
A
False
B
True
9) A press release is a written statement issued by the media to inform the public of an event or product.
A
True
B
False
10) Businesses can offer sales promotions as incentives to customers in order to increase sales.
A
False
B
True
*select an answer for all questions
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