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Data that describe a group of people in terms of their tastes, opinions, personality traits, and leftstyle habits
marketing concept
focus group
demographics
market segment
psychographics
target market
secondary data
primary data
Information collected for the first time to fit a specific purpose
marketing concept
focus group
demographics
market segment
psychographics
target market
secondary data
primary data
The people that are interested in a particular product or service and are willing and able to pay for it
marketing concept
focus group
demographics
market segment
psychographics
target market
secondary data
primary data
A concept that uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service
marketing concept
focus group
demographics
market segment
psychographics
target market
secondary data
primary data
Data found in already published sources
marketing concept
focus group
demographics
market segment
psychographics
target market
secondary data
primary data
Data that describe a group of people in terms such as age, marital status, family size, and ethnicity
marketing concept
focus group
demographics
market segment
psychographics
target market
secondary data
primary data
An interview with groups of target customers who provide valuable ideas on products or services
marketing concept
focus group
demographics
market segment
psychographics
target market
secondary data
primary data
Groups of customers within a large market who share common characteristics
marketing concept
focus group
demographics
market segment
psychographics
target market
secondary data
primary data
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