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Groups of customers within a large market who share common characteristics
market segment
target market
psychographics
market research
focus group
customer profile
marketing concept
primary data
A concept that uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service
market segment
target market
psychographics
market research
focus group
customer profile
marketing concept
primary data
A description of the characteristics of the person or company that is likely to purchase a product or service
market segment
target market
psychographics
market research
focus group
customer profile
marketing concept
primary data
The people that are interested in a particular product or service and are willing and able to pay for it
market segment
target market
psychographics
market research
focus group
customer profile
marketing concept
primary data
Data that describe a group of people in terms of their tastes, opinions, personality traits, and leftstyle habits
market segment
target market
psychographics
market research
focus group
customer profile
marketing concept
primary data
An interview with groups of target customers who provide valuable ideas on products or services
market segment
target market
psychographics
market research
focus group
customer profile
marketing concept
primary data
A system for collecting, recording, and analyzing information about customers, competitors, good, and services
market segment
target market
psychographics
market research
focus group
customer profile
marketing concept
primary data
Information collected for the first time to fit a specific purpose
market segment
target market
psychographics
market research
focus group
customer profile
marketing concept
primary data
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